Toms Shoes

Current marketing strategies include a strong focus toward the youth market, and where they spend most of their time. Advertisements will be aired on MTV, and products will be sold in places like Target and Best Buy. These are all smart tactics to get the product in front of the target market.

Bertrand Piccard quotes, “In the 21st century, the heroes will be the people who will improve the quality of life, fight poverty and introduce more sustainability. This is a powerful message, it sums up the concepts discussed throughout the course. Additionally, the case studies such as the New Belgium Brewery, SC Johnson and The Kimberly Clarke organization have been proven to practice this philosophy. As society progresses in its efforts to provide a more sustainable future, there is a fundamental foundation of principles that must be followed to ensure success. Sustainable business development takes into account the application of business operations as it relates to the three pillars of sustainability, which is a dynamic yet integrative place to begin this journey. DesJardins, (2006) calls for a re-imagination of the future to create a vibrant sustainable model; which forms similar beliefs to Piccard. In addition, organizations are more inclined to create sustainable practices based on consumer demand and the willingness of leadership to participate in sustainability programs.

The co-founder of Toms travels to many different colleges to reach out to peers because he wants the new generations to be concerned and aware with different things. and helping others is one that everyone can do if they cant help by buying a pair they can help by not wearing shoes for 24 hours and that event that is called One Day Without Shoes, is targeted mostly to students because they are the ones with time and its a free advertising by

In this paper, we present an elaborate analysis of the marketing mix employed by Nike in its marketing strategy. The marketing mix is conducted on the basis of the concept of "marketing mix" which is usually referred to as the "4Ps" as an important means of effectively interpreting as well as translating the marketing strategy into practice as noted by Bennett (1997).A recommendation is also provided.

The aim is to increase awareness of a minimum of 25% within 60 days of promotion publicly. The objective of this promotional campaign is to increase sales of Nike trainers to 15-19 year olds by 10% in the next year. This objective will put the company back where it needs to be in this sector of the market with the hope of further increasing sales after the campaign.

Social responsibility as well as social responsible clothing such as Toms, One for One support socially worthy causes that impact the trend of social responsibility. This brand validates social causes and those who lack physical goods and financial donations such as the one for one movement. TOMS shoes come in a variety of styles and color, and promises customers that every pair of shoes they purchase, a pair would go to someone in need. According to Joanne Fritz, “Mycoskie's idea took off to such an extent that TOMS has now expanded into sunglasses, using the same giveback formula, coffee, the purchase of which provides water where it's needed, and TOMS invests in other social entrepreneurial enterprises. in fact, the TOMS giving universe keeps on expanding and now includes nutrition, healthcare, and education.” (Joanne Fritz, 2016)

In the commercial, it talks about “With every pair you purchase, TOMS will give a pair of new shoes to a child in need.” I think every pairs of shoe they gave out to with the help of the organization they were able to distribute to the children that live in different part of the world. The founder of TOM’s shoe, Blake Mycoskie, travels to Argentina, he helps out children by gave them a pair of individual shoes like myself as a viewer was in touch by the fact that there’s people out there actually care about the conditions they live in running low with food and water. Ho uses a different approach to reach out to the viewer who gave him love and support. He wants the customers to get involved and be part of the TOMs program. The kids seem happy;

Keep the Status quo. As they are already doing, they just need to keep finding more distributors and increase manufacturing either by finding factories to make the shoes, or improving the existing machinery used to make the shoes

TOMS Shoes is a most humanitarian organization; they are a for – benefit business with a major heart. The organization was established by Blake Mycoskie in 2006. Mycoskie set up the organization after he saw outrageous destitution in a few nations including Argentina as a hopeful of the "Astonishing Race Contest" on CBS Television. Amid this occasion he saw villagers youthful and old who couldn 't bear the cost of a solitary match of shoes. In mid 2002 he found the agreeable and one of a kind ranch shoe worn by local people known as the "Aspartate". (TOMS.com) Mycoskie formed a shoe after this style, one that was adaptable, strong yet great and comfortable and had them fabricated in Argentina. At that point Mycoskie came back to the United States equipped with the shoes and a commendable mission. His central goal and one of a kind business proposition included approaching retail locations to offer his TOMS shoes, then for each match of TOMS sold he would give a couple of TOMS to a youngster in need. A Los Angeles boutique, American Rag, had confidence in the story behind the shoe and turned into Mycoskie 's first retail client. "Amazingly, that end of the week gathered him $88,000 in requests. Two years after authoritatively building up TOMS Shoes, the business had "$9.6 million in income." (TOMS.com)

The primary target market of TOMS is males and females between the age of 19-24 that want to combine the creativity of being a trend-setter with the satisfaction of being socially responsible. This age range is a part of what is known as Generation Y, or the Millennials. Generation Y has brought a trend of social awareness and activity. From 2002 to 2005 the number of people volunteering went up 25%. This generation is all about giving back to the people, so Toms allows this group to give back by purchasing their shoes. TOMS has also done its homework on this group as well. Utilizing social media, TOMS reaches out to over 488,000 twitter followers, 280,000 Facebook fans, and several thousands of YouTube users. TOMS understands that generation Y prefers hands on involvement. In order to make that happen, TOMS fans are allowed to take part in a yearly One Day Without Shoes movement to understand what it is like to be shoe-less. In addition to the giving back and the social movements, TOMS shoes let young adults be expressive in their style. The plain shoe design makes way for creative minds to manipulate the shoe as anyone may please. TOMS is mainly focused in the U.S., but the shoes are available in over 30 countries globally

TOMS sets the best example of corporate responsibility and cause marketing. With every customers’ purchase, TOMS extends his help to people in need in more than 70 countries around the globe. One of the ways TOMS makes a positive social impact is by providing brand new shoes to children in need. They have donated more than 60 million pairs of new shoes according to its website. Another reason TOMS is making such a great positive social impact is by supporting treatments for some of the most common vision issues, such as prescription glasses, sight-saving surgery, and medical treatment, through customers’ purchases of any of TOMS’s eyewear products. Patients with lower resources are able to receive a full eye exam and diagnostic. Those patients

How is kim Kardashian supposed to help you run or buy shoes? They just want the people to buy these shoes because kim has proved them. but to her this is another money making method, as well for the skechers. Just because kim is in good shape and other would want to look like her they would buy these shoes, who maybe kim use’s. So kim approved skechers do not help you lose weight or look better.

In the short story "Thank you, Ma'am" by Langston Hughes, Mrs. Luella Bates Washington Jones has many personality characteristics. First, she is bossy. After Roger, the boy, tries to steal her purse, she yells at him to pick up and hand back her pocketbook. Roger told her that he wanted to buy a pair of blue suede shoes. Next, she is understanding. She told Roger of a time when she once could not simply afford to buy what she wanted. So she bought stealing was the answer. Then, she is caring. Mrs. Luella Bates Washington Jones took Roger under her wing, and took him to her house. Mrs. Luella Bates Washington Jones told Roger to wash up, and go sit down at the dinner table. After they were done eating, she gave Roger ten

TOMS philanthropic concept is not just part of their brand, but it’s the core competency of the company. Their corporation culture of philanthropy and social awareness is a major factor for TOMS’s success and their value proposition cherished by the employees. Their unique and innovating business model is significantly different from competitors. Blake’s mission of changing the world and create sustainable funds for children in need turned into a business model and a core competency of the company.

To overcome these obstacles, popularizing the product is the technique to adopt. But how to do it? Well-planned sales and marketing strategies can help companies grow. It is important that each leader implements different marketing techniques to succeed.