Toms Swot Analysis Essay

two companies in 2008. It designs, manufactures, markets and distributes a large range of high tech leisurewear and

Since 2006, Soles4Souls has been working to get the less fortunate shoes. Shoes is a very important thing, a mile walk to the well to get water without shoes could be a back breaking journey but with shoes it seems to be just another one of the days small tasks. Soles4Souls has also teamed up with Macy’s, they both decided on a goal of giving out 50,000 coats in the year of 2013. They did it and since then Soles4Souls and Macy’s has kept their partnership and have gave out a total of around 130,000 coats nationwide (Home-Soles4Souls). Their organization is located in Nashville, Tennessee where they are ranked 40th out of the top 100 highest populated metro areas according to the National Alliance to End

Zumiez Inc. history started off with the owner of the business wanting to do anything he could do to give back to his community. When Zumiez was first created their target market was in action sports retailing, when they really started making more money they started giving back in an even bigger way to 13 charity organizations in Snohomish County, Washington by purchasing jackets, flannels shirts and blankets to give away to those who couldn’t afford it. Up until that point Zumiez was a private company until their launch in the spring of 2005. By the time we hit 2012 Zumiez had already donated over 180,000 items to over 180 organizations in 21 states helping more than 60,000 men, women, and children. Tom’s philosophy of business and life has been there motto since day one. “We help our employees to become successful, which makes the company successful. This in turn allows us to use that success to help others and to develop our employees into community leaders on issues that matter to them”. As Tom always says, “it’s about the leverage- creating it and using it for the benefit of others, and in the process, of ourselves”

St. Jude’s target for marketing fundraising is far larger than most charities. Their target; preschoolers, professionals, 8th graders and 80 year olds, television, radio, local drives, school drives, trike-a-thons, math-a-thons, local, county, state and national events. Some of the big ones that you may be familiar with; the “Dream Home Giveaway”, the “Thanks and Giving Campaign” and the radio-a-thon “Country Cares”. Because of last year’s St. Jude’s NFL event, 18% of American’s said they planned to support St. Jude’s “Thanks and Giving Campaign” during this past holiday season. No opportunity is turned away.

This just goes to show how much of a profiting company Toms really is, they make all that extra money and then just keep it for themselves when they could be helping so much more by donating it all to Africa instead of just a cheap pair of canvas shoes which doesn’t help very much in the first place. There are many diseases that are easily catchable and Toms do not provide enough protection.

This just goes to show how much of a profiting company Toms really is, they make all that extra money and then just keep it for themselves when they could be helping so much more by donating it all to Africa instead of just a cheap pair of canvas shoes which doesn’t help very much in the first place. There are many diseases that can be caught easily and Toms do not provide enough protection.

The co-founder of Toms travels to many different colleges to reach out to peers because he wants the new generations to be concerned and aware with different things. and helping others is one that everyone can do if they cant help by buying a pair they can help by not wearing shoes for 24 hours and that event that is called One Day Without Shoes, is targeted mostly to students because they are the ones with time and its a free advertising by

Social responsibility as well as social responsible clothing such as Toms, One for One support socially worthy causes that impact the trend of social responsibility. This brand validates social causes and those who lack physical goods and financial donations such as the one for one movement. TOMS shoes come in a variety of styles and color, and promises customers that every pair of shoes they purchase, a pair would go to someone in need. According to Joanne Fritz, “Mycoskie's idea took off to such an extent that TOMS has now expanded into sunglasses, using the same giveback formula, coffee, the purchase of which provides water where it's needed, and TOMS invests in other social entrepreneurial enterprises. in fact, the TOMS giving universe keeps on expanding and now includes nutrition, healthcare, and education.” (Joanne Fritz, 2016)

In the book “ Start Something That Matters” the author Blake Mycoskie started his brand Toms on the

While the knowledge that many amenities that are expected in America are not remotely available in some regions of Africa is common, shoes usually do not top that list. While many American cities institute laws requiring those in public to wear shoes, some African villages find the concept of footwear foreign. The problem of shoelessness extends beyond just comfort, as foot injuries spread disease, create life long disabilities, and reduce the quality of living for many children. Giving shoes to these children, then, seems like a fitting answer to a desperate situation. Companies built upon that answer such as TOMS shoes, however, end up contributing to impoverished conditions that drive shoelessness rather than reducing it in the long run.

Toms has expanded its product mix significantly since the company began in 2006. They have always been keeping an eye on what their target market was interested in and catering the products to fit what

The fashion designer clothing line BCBG stands for bon chic, bon genre. It is a French term that means good style, good attitude. Max Azria founded the line in 1989 and was inspired to bring European sophistication to American fashion. His line has now expanded to shoes, handbags, sunglasses, swimwear, jackets, fragrance, accessories and menswear. The label is high quality, affordable, classic and sophisticated. It is targeted toward women of all ages, shapes and personal styles. He carries everything from chic dresses to casual pants and tops. The ever growing and prosperous BCBG line is expected to be around for many years to come.

i believe i am a funny person in general, so people tend to be easy around me and not feel uncomfortable if they do not know me.

Since 2006, when the TOMS Shoes was founded, their ‘one for one’ business model has been widely embraced or criticized by different companies and the consumers. While, Blake Mycoskie, the founder of TOMS Company, was on trip to Argentina in 2006, he witnessed the extreme poverty and poor health conditions. After countersigning children walking barefoot, it dramatically heightened Blake’s awareness. Consequently, after witnessing those events, Mycoskie came up with a simple and innovating plan to create a for-profit business with a philanthropic component. Consequently, Blake created TOMS company with a unique principal and business model referred to ‘One for One’. TOMS ‘One for One’ is a unique business model, where for every pair of shoes purchased TOMS donates a pair of shoes to children in need in developing or underdeveloped countries. The company’s name ‘TOMS’ generated from the word ‘TOMORROW’, which was the original concept of the company, ‘shoes for tomorrow’.

The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.