Tony Fernandes

2890 Words Mar 20th, 2012 12 Pages
1.0 INTRODUCTION
Nowadays, AirAsia is the best of the Asian airline companies in its market segment and became profitable almost immediately after Tony Fernandes took it over in spite of the air-travel downturn following the 11 September 2001 terrorist attacks.
These results can be only explained by the fact that Tony Fernandes is a great leader. First of all, his skills and personal qualities are those of a good leader. He was entirely committed to his business (sometimes with a little humor) and was very accessible to the media; he wore AirAsia’s office red rap cap and official T-shirt to almost every official function, he gave his phone mobile phone number to all the media representative he talked to, and was himself advertisement for
…show more content…
Being a great leader means to have qualities and skills as well as results: Tony Fernandes showed he had both of them.



2.0 CONTENT ANALYSIS
2.1 PAST AND CURRENT ACHIEVEMENT
With AirAsia, he received accolades from international press and industry observers such as ‘Airline Business Strategy Award 2005 and Low Cost Leadership’ by Airline Business and ‘Asia Pacific Aviation Executive’ by the Centre for Asia Pacific Aviation (CAPA) for the year 2004 and 2005.
In July 2005, he was conferred the Darjah Datuk Paduka Tuanku Ja’afar (DPTJ) which carries the title Dato’ by the Negeri Sembilan’s DYMM Yang DiPertuan Besar Tuanku Ja’afar Tuanku Abdul, for his services rendered to the betterment of the nation and community. In 2006 and 2007, he bagged ‘The Brand Laureate’ Brand Personality for his exemplary performance, dedication and contribution towards the aviation industry in Malaysia.
In 2007, he was bestowed the Darjah Sultan Ahmad Shah Pahang (DSAP) which carries the title Dato’ by the Pahang’s DYMM Sultan Haji Ahmad Shah ibni Almarhum Sultan Sir Abu Bakar Riayatuddin Al- Muadzam Shah for his services rendered to the betterment of the nation and community. In 2008, he was again honoured by the Sultan with the Darjah Kebesaran Sultan Ahmad Shah Pahang Yang Amat Di Mulia which carries the title Dato’ Sri.
The ‘CAPA Legend Award 2009 (Aviation Hall of Fame)’ recognised his influential actions for…