Toothpaste, By Lan Wallace

The only dependent variable is the time the ice cubes take to melt. The controlled variables are the size of the ice cube, and the room conditions they melted in. Aim: To see which type of ice cube melts faster (the one with or without sugar).

1. For this experiment, what were the independent variable and the dependent variable? What were the constants?

The independent variable for the experiment was the paper towels. The dependent variable was the absorbency and strength. The constants for the experiment were the size of the paper towels that were used, the amount of water, the size of the beaker, the size of the cylinder and the amount of the weight.

The major hypothesis driving this study therefore states that, when the strength of ethnic identification is high, the ethnic consumer will respond to marketing the way there parents’ culture does (Cherian, p. 501). The problem with this statement is that it assumes that all Hispanics in the culture currently agree or plan to stick with the culture. This statement does not consider that other Hispanic population. And for a long period of time, mass marketing was thinking in terms to the cumulative mind set. This study wants to examine what is the difference between the Hispanics who would like to stand with their traditions and long

Living the American dream was a part of the road to Suburbia. As soldiers were returning home from the wars, births were reaching record highs known as the baby boom. Just in the year 1957, a total of 4,308,000 babies were born.4 Desiring large families and great economic prosperity, the women’s role as mother and homemaker were built-up in movies and television and magazines. Ultimately, with additional “leisure time” at home, Americans bought televisions, nice record players, lawn mowers and other electronic products. Manufactures and advertising agencies jumped at the opportunity to profit on consumerism. “More and more, ad executives and designers turned to psychology to create new strategies for selling. Advertisers appealed to people’s desire for status and “belongingness” and strived to associate their products with those values.”5 The Baby Boomers that began the consumerism in the mid-1950’s socially altered the United States then and still do

1) This is an experiment because they are manipulating the amount of caffeine given to the participants. The dependant variable is the time spent on the puzzle. The independent variable is the caffeine.

~ From the example above, the dependant variable is banana quality and the independent variable is time

Barry Schwartz titled his talk “The Paradox of Choice” because choice presents both good and bad things. Because of this, choice is a paradox. We live in a world full of a million different choices: where to eat, what car to buy, what phone to get, who we associate with, the list goes on and on. If we didn’t have any choices, our lives would be dull and mediocre at best. But with so many choices, studies have shown that we are less happy because of specific factors that have to do with having large amounts of choices to make and options to chose from.

Crest, a toothpaste company, is known to be one of the world’s biggest dental hygiene businesses. They sell many products, including floss, toothpaste, toothbrushes, teeth whitening, and mouthwash. Their advertisements are in magazines, on television, and heard on the radio. The most common place one hears promotional Crest advertising is at your local dentist and orthodontist office. These Crest products may even be advertised in one’s own bathroom near the faucet. Crest’s main purpose of this advertisement is to lets its audience know the severity of oral hygiene. Crest’s uses efficient advertising to get its main message across by persuading its audience into buying its product by, explaining necessary precautions, targeting the appropriate audience, introducing credible information, playing on emotions, using strategic devices, and using creative weasel words.

a. The study was designed as an experimental research by using independent and dependent variables.

In this marketing report, I will analyse our product which call Euthymol toothpaste. Firstly, I am going to describe the background of Johnson and Johnson, Euthymol toothpaste is distributed by this company. After that, I will talk about how we did the survey about this product. Then I am going to focus on the product and analyse it by using secondary research and survey results, it includes product, price, place and promotion. Finally, I will give some suggestions to this product.

The experimental hypothesis of this experiment is that people would perform better at work with faster music as opposed to slower music. The independent variable for this experiment would be the speed of music, while the dependent variable in this experiment would be the performance of the two secretarial pools depending on the type of music the pools listened to. Since the experiment’s purpose was to find if fast music truly enhances people's work performance, the experimental group is the group expected to work with fast music. In which case, the control group would be the pool expected to work with slow music. The control group used for the experiment was not appropriate, because there should have been one group who were asked to work without

The Crest brand of toothpaste has a longstanding history of over 50 years. Being the first to develop fluoride effective in preventing cavities and tooth decay, it served as a major scientific breakthrough and has been a trusted product throughout the years. Today, it continues to make advancements towards dental hygiene, and has also developed several other products to assist in complete oral care.

In the United States, research was done and new bottling was designed to optimize the appearance of the new toothpaste. The advertising was also focused on the freshness that result from the

Companies use promotional strategies to gain customers and sales. Colgate-Palmolive use different strategies to help increase their sales. While many companies have decreased advertising spending Colgate-Palmolive is one company that has increased advertising spending (Neff & York, 2008). This paper will discuss the current promotional strategies of Colgate-Palmolive. This paper will also discuss the integrated marketing communications (IMC) and make recommendations for the strategies used.