Toothpaste Marketing Research Proposal

1031 WordsSep 29, 20115 Pages
Marketing Research Proposal Proposed Research Topic: A situational analysis of toothpaste industry Introduction: At present, several well-known brands in the domestic toothpaste manufacturers become increasingly competitive, such as Braun Oral-B, Colgate, Darlie and so on. Different toothpaste brand have their own different market strategy, for examples, there are products for different ages whereas some target the purchasing power of consumers for different products, and there are products for different regions and different physiological functions necessary for the product. Consumers have different characteristics and are used to using a wide range of…show more content…
2. Descriptive Research It is required which is to describe the characteristics of objects, people, groups, organisation, or environment. It tries to “paint a picture” of a given situation. 2.1 Sampling - Sample can be defined as a subset, or some part, of a larger population, from which population characteristics are estimated. In a field survey, a small, well trained, closely supervised group may do a more careful and accurate job collecting information than a large group of non professional interviewers who try to contact everyone. A survey of approximately 450 individuals located in several districts throughout Kowloon, the New Territories and the Hong Kong Island. The sample will be selected by probability basis from the supermarket shoppers in HK. Those eligible respondents will be the adults who are over the age of 18. 2.2 Questionnaire – It is relevant to the extent that all information collected addresses a research question that will help the decision maker address the current marketing problem. Though questionnaire, we can collect information to know consumer psychology, the marketing trends, and product feasibility. The survey research method will be the basic research design. Each respondent will be interviewed in the supermarket. The personal interviews are generally expected to last between 25 and 35 minutes, 3. Statistical Analysis It is the elementary transformation of raw data in a way that describe

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