Toothpaste Persuasive Essay

Satisfactory Essays
1. The targeted audience for this ad is every adult since toothpaste is a universal product that everyone except for those who don’t have teeth use.
2. The purpose of this advertisement is to pursue the audience to use crest tooth paste to protect their teeth.
3. The persuasive appeal that is being used is logo pathos and ethos. For logo, they are using logic that if you don’t brush and protect your teeth you are “gambling” your teeth away and without teeth you can have serious health issues and be unable to eat solid foods, and they use pathos by scaring the audience of the risk that they might lose their teeth. For ethos, the use credibility by having the sentence that says, “The dentist’s choice for fighting cavities.” Stating that this
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