Top 10 Marketing Innovations in Last 10 Years

In the past decade, the number of internet users in the United States and worldwide has grown dramatically with an estimated 218 million US citizens having

Income inequality is the unspoken truth of American life. Millions of Americans live in poverty while the minority holds the majority of the wealth. This problem has become more severe in recent years, with the wealth gap increasing exponentially. While innovation drives economics in the free market, recent innovations have caused the wealth gap to become skewed. Broadband Internet is one particular innovation that has spurred economic growth but has hurt the lower class. Broadband Internet can be defined as “768 Kbps download and 200 Kbps upload” (Dunbar). Although there are many varying classification of broadband Internet, this definition will be utilized for the purposes of this paper. The non-adoption of broadband Internet by those living

People are connected more by social media and marketing executives have taken notice. The innovation in technology online and through television has increased. Today, people use the internet for shopping using various tools such as laptop and iPhones. We are in the new age of marketing where people are connected via social media and business is trended online. Thus, the innovation in interactive television and online services has expanded the strategies and tactics. This is so because more and more people are using internet for shopping, taking the purchase decisions via range of tools such as laptops, tablets, mobile phones, etc. Throughout

The economic decline and slow job growth, many households have reduced their monthly spending. In 2008, vacant homes were at a record three million in the United States. Additionally, within the phone company industry, AT&T reported a 5.6% decline in landline usage in 2007. Verizon reported a decrease of 10.9% in 2009, while Qwest Communications had a 17% decrease in land line usage from March 2006 to March 2008. In the American Recovery and Reinvestment Act of 2009 (“Recovery Act”), Congress directed the Commission to create a national broadband plan by February 17, 2010, that seeks to “ensure that all people of the United States have access to broadband capability and establish benchmarks for meeting that goal.”1 (http://www.fcc.gov)

While Internet Service Providers (ISPs) want to create a tiered approach, saving the faster speeds for their premium customers while charging “heavy band-with users” in order to generate revenue, enhance their systems and build more robust, more advanced networks,

As technology becomes a vital component to many people’s lives, CN believes that broadband access for individuals increases the quality of life, and allows communities the opportunity to compete universally. Connected Nation looks to identify service apertures, and bridge the digital divide.

Stay in closer touch with all the customers—with new technology to quickly tailor communications, marketing promotions and operations in ways that build strong, long-term

The Audience Targeting is one of the options by using Geo-Fencing to “fence” people with a short message about the business around the location of Partridge Creek Farm on their mobile phone. This is a good option to reach the target audience of the business, because they are more likely to have a phone with them the whole day and as soon as they walk into the defined geographic territory they get in contact with the business on their phone. SEO is another opportunity to get more people to find the business online, by doing SEO the business will get more traffic from the non-paid search results on search

This discussion will cover one of the best and one of the worst marketing initiatives that were found within Time Magazine’s, “50 Best Websites 2014,” and Search Engine Journal’s, “The Worst Marketing Disasters of 2013.” The best initiative selection is the company, ReadyforZero and the worst being named, Epicurious. Furthermore, this discussion will conclude in providing what best practice guidelines were followed or violated; and possible suggestions for each company’s initiative. The following links to these companies are accessible below:

Strong visual concepts, dedicated social media coverage and highly engaging content are all needed to stir public interest and successfully turn potential buyers into loyal customers. We always go above and beyond our clients’ expectations by delivering marketing solutions that guarantee more. Additionally, our team never misses an opportunity to direct clients’ towards trends that are certain to deliver the ideal experience to customers.

One important benefit to highlight is for larger businesses. Location based technology allows for the use of targeted advertising. This can take several different forms, such as geo-location based pushes or in-store tracking. GPS tracking, as mentioned earlier, is precise and can tell where someone is within a few meters. Retailers can use this information to their advantage. In his article titled “Mobile Ad Targeting: A Labor of Love”, Dale Carr outlines a few of these advantages. First is the ability to push advertising based on a customer’s proximity to a storefront (Carr, 2016). When a mobile device is in proximity to, let’s say, Kohl’s, and the device has the Kohl’s application installed, a notification is pushed to the phone

Despite the fact that we’re already in the 21st century, society continues to show signs of progress and development strongly leaning towards the direction of advancement, constantly evolving. This pattern is no different from the world of advertising, as it has also evolved through the years and quite recently an unexpected technological innovation took the world by storm. It made such a tremendous impact that eventually led to the transformation of traditional marketing, and it’s no other than social media that we all learned to love.

The most recent trend in marketing is digital marketing. While companies continue to print advertising digital media can easily be updated with changing developments. If a company wants to communicate with their customers about a new product, new features or new ways to use the product, digital marketing is the way to do it. A

Ideally, marketing in general entails is creating and communicating marketing message to the clients of the organization. This process has been realized by most scholars to increase the organization’s exposure to the consumers and build a very strong relationship between the consumer and the firm (Ryan& Jones, 2009). More significantly, the modern technology has made

As stated by ONS (office for national statistics) in 2014, 38 million adults (76%) in Great Britain accessed the Internet every day, 21 million more than in 2006 as well as 22 million households (84%) having Internet access in 2014, up from 57% in 2006. The dramatic increase in internet usage and access can indicate the widespread of such a fashionable tool; however it is known that as well as being an effective