Top 2 Potential International Markets Essay

6. Outline the potential pros and cons of the 3 key strategies for developing foreign markets: exporting, licensing and franchising, and direct investment.

Briefly explain why each of these five countries might or might not be a viable option for a new American business venture.

Countries that were considered for the expansion into the international market were Australia, & Canada. These two countries have extremely similar cultural dimensions based off

In choosing your initial geographic market, you should focus your attention on which of the following?

IKEA, a Swedish retailer of contemporary furniture, operates several stores in various Scandinavian countries, as well as in the United States and Canada. Which of the following describes IKEA 's level of commitment to international marketing?

What are some factors companies (and your learning team) need to consider before attempting to enter foreign markets? Assuming you were setting up a market program for a product in a foreign country (and you are), what should you take into consideration? Assume you are developing an advertising strategy for the promotion of a new product (and you are). What are some things you should consider?

List and describe at least three factors that a firm should consider when making an outsourcing decision.

1. Should he pay the “commission” and, if so, to whom? Explain your reasoning. If he pays, how should he handle the situation with the sales manager and the vice president of sales? In your answer, include a discussion of the arguments in favor of paying and the arguments in favor of not paying.

What are the key questions that must be asked once research has determined that the market is going to be profitable in a particular country?

B. Compare U.S. business practices to practices in your proposed country for each of the following: Product, Price, Promotion and Place The marketing mix should be taken into consideration as Company X considers expansion int the China market. It is important to

Reef walker runs during summer season in western Australia and his can attract more tourists.

3. Identify and use criteria to determine suitability of the international market based on criteria included in the Marketing Plan and/or included in country profiles on the TTNQ web site. Then based on these criteria, discuss which of the 2 countries that you have researched offers the offers the best potential for TTNQ? Why? Which factors were important in making your decision?

6. You have been asked to develop a product for sale throughout the ASEAN region. What are the criteria you would apply in the

2. What specific product, promotion/brand, and pricing adjustments are necessary to market your business abroad?

As discussed in Chapter 21 of our text book, any company that is looking to expand globally must make five key decisions. A firm must decide if: a) they really want to expand to the international market; b) they