Top 5 Landing Page Tips For Financial Services

1063 Words Jun 8th, 2016 5 Pages
Top 5 Landing Page Tips for Financial Services

The current state of the global financial services sector, financial literacy, and volatile economic circumstances, when put together, paint a vivid picture of statistics, opportunities and sales funnels.

As you hear on the news, this global market is highly saturated and intensely competitive. Regardless of low GDP growth in 2015, banks, insurance brokers, mortgage groups and small to medium businesses around the globe thrive in this competitive landscape on a daily basis. Though seemingly challenging for financial service providers, these competitive forces actually benefit both parties in the long run.

Today, customers have exposure to a wide variety of services, products, and price options, while financial service providers get the opportunity to invest in innovative technology. Traditionally, this market has always been the recipient of strong customer loyalty and effective word-of-mouth. As for reaching potential customers and clients, telemarketing, point-of-sales and direct mail distribution channels are still frequently used. However, with a global shift towards technological innovation and consumer preference towards the convenience of online services, many businesses are now adopting low-cost business models and adjusting for complex IT systems, digital marketing and automation tools.

Take a few moments to consider the increase in infrastructure investments by Internet Service Providers, in the number of…

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