Top-Hat Drive-In Fast Food Chain Analysis

Sonic Drive-In is an American quick service restaurant brand, established in 1953. The popular fast-food restaurant has 3,552 locations in 45 states, and is headquartered in Oklahoma City, Oklahoma (All Sonic Drive-In Locations). They are the largest drive-in restaurant in the country; their menu boasts over a million flavor combinations between their slushies and fountain drinks, and an extensive range of fast food options such as fully-loaded burgers, over the top hot dogs, and various grilled and fried sandwiches. Sonic also attracts customers by offering side and snack options unique to the brand, such as their Ched ‘R’ Peppers or Chili Cheese Tots. Sonic has been using the same advertising duo for over 15 years; two middle-aged

2. Starbucks enjoyed strong financial performance in 2011. The company did not explicitly attribute this, but with an 8% rise in same store sales it seems that either the consumer market bounced back, or Starbucks made changes that attracted more consumers. The company feels that it offered better products and a better experience at its stores. The company also credited operating efficiencies and tight control of spending for improved profits. In addition, the company continued its global expansion, which improved the top line, and used the economies of scale it generated as part of its cost control program.

In-N-Out Burger is a fast food restaurant chain with more than 300 locations across the five states of California, Nevada, Arizona, Utah, and Texas. It is one of the most popular fast food restaurants in the American Southwest, and preferred by a lot of people. The restaurants interior has a 1950’s burger joint appeal to it with its checkered floor, framed pictures of 57 Chevys and tiled walls. In-N-Out Burger is widely known for their simplistic menu, which consists solely of hamburgers, fries, and milkshakes. There are no words that can truly describe my love for In-N-Out. This is my favorite “go-to” restaurant because they offer quality, freshness, and excellent customer service.

These figures are not definite and will likely change over time as figures are being actualized every year. These assumptions were based on an article written by the National Restaurant Association where they stated that as long as the economy keeps doing well the estimated sales in restaurants will exceed $604 Billion in 2011 alone (National Restaurant Association, 2011). From the projected forecast of sales for 2011 we are assuming that the prosperity in growth will continue each year. However with any economy nothing is for sure and sales should be monitored and increasing prices to keep up with costs will most likely need to be reviewed bi-annually.

The most noticeable growth in this section is seen in sales from 2002 to 2003. These sales have increased from 3.7% in 2001-02 to 23.5% in 2002-03 after the expansion of the store. This truly helps the company to a positive way when seeing such drastic changes. Net earnings have almost doubled and gross profit was on the rise as well, which is also a positive trend for the company that will not go unnoticed. This indicates a positive correlation and increases in profitability.

The essay was written to show how ordinary people have become because they rather go to the same destination that has become more of a second home than elsewhere. The customers rather be satisfied with convenience than with health.

Fast Food Nation, by Eric Schlosser, has given me a lot of insight on so many different aspects of food industries. About how the food industries was manifested and who were the people that made the industry grow into what it is today.

The Super-Sized Problem of the Fast Food Nation Everyday, millions of Americans and people around the globe consume fast food without knowing anything about who makes their food, where it comes from, or what it does to their bodies. The growing fast food industry has become a huge part of daily life for a large part of society and has negatively influenced our present and future generations in terms of health.. Anti-Fast-Food activists such as Eric Schlosser, author of Fast Food Nation, and Morgan Spurlock, producer of Super Size Me, a documentary about the effects of eating McDonald’s for thirty days and ninety meals have on the human body, use their work to bring light to the secrets of the hidden fast food industry. Schlosser argues that

More than an exposé of the fast-food industry, Chew on This is explicit about why kids need to be informed. The authors profile real teens whose lives have been affected by fast food. They talk to an eighteen-year-old boy who decides to have gastric bypass surgery; a twelve-year-old girl in Alaska who launched a "Stop the Pop" campaign to remove soda machines from her school; a teenage boy who helped unionize the McDonald's franchise where he worked — the first to do so — only to see the restaurant close shortly after; and two sisters living on a traditional ranch.

Chick-fil-A has been growing at the enviable rate of roughly 13 percent annually. The senior vice president and chief marketing officer, Steve Robinson, said “the company have strong focus on operations to ensure they have what they need to grow same-store sales”.

According to National Restaurant Association the restaurant industry covers one million fast food service locations in the U.S. and employs 14 million people. Globally, fast food generates a revenue of over $570 billion and it is expected to exceed $780 billion in 2016. Furthermore, the industry expects an annual growth of 2.5 percent for the next several years. The United States generated a revenue of $200 billion in 2015. In the restaurant market share 48.5 percent are covered by full service restaurants, which means that the QRS segment has sales of 51.5 percent and is supposed to grow

The quick serve restaurant industry is a large with 2012 annual revenue of $169.7 billion spread over 190,000 businesses. Globalization of the industry is expected to add $186.2 billion in revenues by 2017. The economy and new health trends caused an average annual contraction of 0.7% across the fast food industry from 2007 to 2012. However, the industry was able to grow by 1.8% and 1.3% in 2010 and 2011.

As a fast food restaurant, economic changes may have a large effect on the profitability of Chipotle. To this extent, being in the explosive food industry has its ups and downs. For example, the chicken or prices of natural ingredients may increase due to inflation, scarcity, or a number of other factors. This will translate into an increase in price of food for Chipotle consumers. This may ultimately lead to a decrease in sales which may cause clients to take their business elsewhere thus affecting brand loyalty.

Quotes are used to back up what you are trying to prove. The reader should be able to tie your quote to your thesis statement. DO NOT just throw random quotes in. You must introduce it and discuss it after. Your quote is saying, I am correct and here is proof I’m not the only one who believes this

Founded in 1953, Sonic has become the largest drive-in chain in the nation. Sonic was founded by Troy Smith, Jr. in Shawnee, Oklahoma. His dream was to own his own business. Sonic Drive-In keeps the 1950s alive through its chain of drive-in restaurants, each complete with speaker-based ordering systems and carhop servers - some on roller skates. Sonics top competitors are McDonald’s, Burger King, and Wendy’s. McDonald’s is the leading competitor in the fast-food industry.