Top World 's Best Brands 2011

Samsung is a south Korea famous Electronic Industrial company which mainly makes at Electrical appliances, mobile phones and LCD, etc. It was recognized as one of the world 's largest and successful electronics brands. Samsung was a third most innovative company in the consumer electronics, Samsung grew from a local industrial leader into a worldwide consumer electronics brand (Samsung.com, 2015). Technology companies in the early stages of development, all research and development projects can only be started from scratch, but research needs to continue to try and improve, demand costs will greatly improve. Technology companies in the early stages of

Samsung is the 7th most valuable brand in the world fuelled by its success in the smartphone and TV industry (Interbrand, 2014) (Forbes, 2015). Its product innovation and design capability has allowed it to win 11 consecutive awards at the consumer electronics show (Samsung, 2014) and has strong commitment to producing ecologically friendly products (Han, 2010).

Samsung Electronics is a South Korean multinational electronic company with headquarter located in Suwon, South Korea. According to Forbes (2016), Samsung is the world’s second largest information technology company with $177 billion in revenue. Samsung is a major manufacturer of electronic components such as lithium-ion batteries, semiconductors, chips, flash memory, and hard drive devices for clients such as Apple, Sony, Nokia, and HTC (About Samsung, n.d.). Samsung has been the world’s largest television manufacturer since 2016 and the world’s largest manufacturer of mobile phones and smartphones since 2011 through its Samsung Galaxy line of devices (Garside, 2013). However, the primary focus for this discussion will be the distribution strategies for its Galaxy S series smartphones.

Samsung is a South-Korean company and its headquarters is in Samsung Town, Seoul (Samsung, 2014). Samsung is made up of 80 companies together. At present Samsung branches exists in 61 countries. Samsung is one of the world 's leading manufacturer in the Android mobile (smart) phone industry. Samsung after releasing the smart phones in the name of Samsung galaxy series which started with Galaxy Y basic model. Later Samsung released S series which got overwhelmed response all around the world. On 24 February 2014 Samsung released Galaxy S5 which was an immediate and quick successor after Galaxy S4 the previous model. When designing the Galaxy S5 Samsung worked on the drawbacks of the previous models and improved camera quality, running speed, finger print reader, private mode, dust and water resistance (Andrew, 2014). In this analysis I have researched and proved that Samsung organization used Integrated marketing and communications on basis of their target audiences, message strategy and media choices.

For SECA and Samsung Group to be a premium brand, brand and its elements must play an important role. Samsung has a very unique logo and one of the most recognised logo. The logo which is blue in colour represents “trustworthiness, reliability and commitment in service. These brand elements facilitate customers thinking patterns and it means a lot to the consumers what exactly does a brand represent. SECA has eminent their product in term of quality and invention from its competition in Canada. They are first in many things. To redefine their brand SECA needs to retain the core value and come up with unique products and fresh ways to deliver products and service so that they can they keep their policy of redefying their brand on

Samsung products range from mobile devices, TV, audio and video, home appliances, cameras, PC and peripherals and print solutions (Samsung 2014). This essay will predominantly look closely at Samsung’s mobile phones market.

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

Elmo’s, and Scooters pizza brands. This company has not been a significant threat over the years, however, Taste Holdings recently acquired the sole rights to developing the Starbucks coffee brand in South Africa. This poses a threat to several of the successful coffee brands already established in South Africa, including Vida e Caffe, Seattle Coffee, and Famous Brands’ Mugg & Bean franchise. Starbucks already has a strong reputation in South Africa and is likely to take a large portion of market share from the existing takeaway coffee houses.

Samsung is a giant in the electronics industry. When it comes to new innovations Samsung stands out from the rest of the pack. Based in South Korea and founded in 1938, Samsung has continued to produce excellent products over the years setting new standards with each new product release. The company deals in a wide range of products some of which include electronic components, semi-conductors, home appliances, consumer electronics and

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

The South Korean giant, Samsung, is known as a renowned manufacturer for a multitude of high quality products, ranging from home appliances (e.g., refrigerators, microwaves, washing machines, etc.) to entertainment-based appliances (e.g., televisions, tablets, phones, etc.) demonstrating a wide market strategy across a variety of differentiated segments. Their ability to produce additional products such as memory processors, graphic cards, and more, has also led them to become suppliers for many companies including other competitors such as Apple and Sony, leading to their overall sustainability.

Samsung has several competitive strength which has allowed the company to become the leader in many markets (Kotler, Keller 363). Their first strength is utilizing an abundant portion of their revenue towards R&D. Spending 40 billion dollars has empowered Samsung to grow their organization by innovation (Kotler, Keller 363). These innovations provide Samsung with a pioneering advantage. For instance, they were the first company to launch a “cell phone with an MP3 player”, (Kotler, Keller 363). In each of their innovations, Samsung has benefited immensely and helped strengthened the organization. Moreover, this research helps the company to prepare for the future and helps combat the inevitable market decline. R&D assists in forecasting future demand and future needs. They can assess the current trends and make judgments about what is to come. Thus, they can determine what products need to be modified by assessing which products are declining in their life cycle. However, R&D is not the only competitive strength Samsung has. Being the “global leader in making both the components for electronic products and the actual devices sold to consumers” has provided Samsung with a large competitive advantage. Essentially, Samsung is able to control their competitor and shape their competitive environment through the types of components they create and the prices they sell it. Likewise, these components significantly help Samsung. Having complete authority of their supply chain and manufacturing process allows Samsung to maintain lost costs, cater to several needs, make alterations quickly, and swiftly develop products new products (Kotler, Keller 363). This process makes it easier to create modifications and stimulates demand. This is especially helpful when the product market begins to decline. In general, the main competitive advantage here is Samsung is able to monitor the product’s entire processes, which makes it easier to innovate and stimulate growth. Furthermore, considering Samsung’s well established and trusted brand name, any new innovation they launch is much more likely to be accepted because consumers already know, love and trust their brand. Samsung is the triple threat, they are innovators, they have

Samsung Electronics as of now stands as one of the world 's biggest sellers in the mobile phone and smartphone markets fueled by the ubiquity of its Samsung Galaxy line of gadgets. The company is additionally one of the biggest sellers in the tablet PC business on account of its Android-based Samsung Galaxy Tab line and is for the most part viewed as spearheading the phablet market through the Samsung Galaxy Note Family of gadgets.

Samsung is one of the world’s premium electronics manufactures. The estimated value of Samsung brand had risen from US$6.37 billion in 2001 to US$10.85 billion in 2003. A major factor behind this impressive growth had been Samsung’s effort to redefine itself as a vendor of cutting-edge, “gee-whiz” consumer technology. Samsung believed that repositioning the brand is a vital to the company’s future success.

Identify one favorite brand and describe what makes the brand great or why you like the brand.