Top cosmetic brands like: Mac, Maybelline, Avon and Clinique bombard the market. It is reported

Cosmetics are a large part of the Nacirema culture, particularly for women. Cosmetics are geared toward women so they can improve upon or even completely change their natural looks. Their goal is often to make themselves fit the “standard” of beauty often shown in magazines, television or other media.

This obsession with makeup is widespread and it’s extremely obvious to see the influence the cosmetic industry has had on everyday life in America. The industry has only grown throughout the years and continues to be a multi-billion dollar a year business.

Cash argues “cosmetics use and grooming behaviors, in general, function to manage and control not only social impressions but also

The standards of women since early history has always been set to an unrealistic bar, that make girls around the world feel insecure and unworthy of being beautiful. Society has cemented views of women and what they “should” look and act like based on things like makeup, body figure, clothing, etc. Women from all places are urged to alter their appearances in order to fall into the category of beautiful. The impulse for women to “paint their face” is due to the fear of other people not seeing them as attractive (Warren par. 7). The perfect female is thought to have flawless skin, perfect make up, and a slim body. Hiding behind a full face of makeup discriminates women themselves, as it hides their genuine glamor and disguises their true

Throughout history, the beauty industry has had a major influence on women, especially through society. For years, women have felt need to compare themselves next to celebrities’ appearances and feel as if they are not what society considers as “perfect”. Society has built up standards of beauty. Some standards were women should have a slim figure and flawless skin. Some women have the need to follow them by changing their looks and ways. Makeup is one of the ways women rely on to give them confidence with their appearance. Advertisements have a way of persuading the public in a certain way.

Throughout history, of ancient civilizations to modern advertising, bodies or women have been associated as objects of beauty. Currently children are maturing faster by wearing makeup at earlier ages. Walking the streets of Manhattan and Queens i see young girls experimenting with wearing makeup and different fashion trends due to the current ads of fashion. The fashion industry today is promoting the generation of today that looks are more important than personality or skill. Eating disorders are rising to new heights day by day. Among women, feeling fat is becoming a metaphor for feeling powerless. Shockingly, girls who start wearing makeup at an early age are also at high risk of developing cancer such as breast cancer being the highest. Childhood is no longer being

Participants will look at one of three photographs of a woman wearing no, light, or heavy makeup and rating her on her attractiveness, intelligence, confidence, and friendliness on a 7-point semantic differential scale. Participants also will complete a cosmetic perception survey which asks about people's perspective on women who wear makeup. We hypothesize that the photo with heavy makeup will be rated the most attractive, the photo with light makeup will be rated the most friendly, and the photo with no makeup will be rated the most intelligent and confident. Also, we hypothesize that men will perceive the two make up photos more positively than women. Finally, we are interested in learning what participants personally think about cosmetics and whether they have an effect on how people view women with

Makeup has increasingly evolved since the last century as it has become more artistic and more involved in the cosmetics industry. In addition, the amount of women, and now some men, has increased the usage of makeup. Yet, there are people called “makeup haters” who strongly disagree with the intentions of makeup and believe that makeup promotes false advertisement and covers up a woman’s true beauty. Therefore, does makeup truly cover up a person’s lack of confidence or is it to promote a person’s inner individuality. Makeup has probably been used to cover up insecurities due to society upholding ambitious standards for how woman should look in life. Although this may be true, I believe that makeup is compose of more value than it is receiving; it is absorbed out of curiosity. Yes, it is used as a confidence booster but, for a good reason as it releases a unique confidence out of a person and it expresses a person’s individuality in a certain way.

The idea of makeup can be very different from era to era. On the previous generation, makeup only used by adults with high-class social status. Nowadays, since the digital era and the affection of globalization, the users of makeup spread all over countries, ages, and social life status, particularly to underage girls. These underage girls often use makeup for their daily routine activities which is can cause many effects. Some people ignore how this change affects to girls, especially underage girls. Nevertheless, some people think that girls put on makeup are all about obsession to attract public attention or to increase their social status. Nonetheless, the reason why underage girls use makeup earlier is something that never pop-up in mind.

Cosmetics may physically change the body, but that is not the only thing that is affected. Make-up, hair dye, and surgeries can have a large effect on one’s self-esteem and self-concept. As children we are taught to love ourselves for who we are. Parents always say don’t let anyone make fun of you because you are made special. No one in the world is like you. As we progress in life and attempt to gain individuality, we ironically do the opposite. Women start to base their looks off of the famous celebrities they see on television.

In Cash, et al.’s (1989) study, male judgments were found to be more favorable when the women were photographed with cosmetics than when they were not wearing cosmetics (Cohen 's d = .21), whereas female judgments were not affected by the presence of makeup. In Mulhern,

“Beauty, to me, is about being comfortable in your own skin. That, or a kick-ass red lipstick.” Gwyneth Paltrow touches on what life is all about, accepting your flaws, but not being afraid to rock that lipstick. I had just got done doing my daily routine of grooming and put down the mascara tube. With one more glance in the mirror to appreciate the look I had created. I headed to class. When I sat down in my seat and begin settling in, a fellow classmate leans in to passively mention how boys usually like the more natural look and how she could never waste that much time on getting ready. While my confidence about the choice to apply a smoky eye decreases fast, I look away to see the girl next to me with the same exact look. I start to realize my not so original makeup is more common than I thought. Now, most people may be fine with looking for others for approval about the way we wear clothes or apply make up, or lack there of, more Americans should experience how makeup can make you feel when you look in the mirror and not what others say. Additionally, make up is a creative way to express your-self and find it to be better in an enhanced face than a naked one.

In 1913, Webster’s dictionary defined the word beauty as “properties pleasing to the eye, the ear, the intellect, the aesthetic faculty or the moral sense.” Throughout the decades, the standard of beauty has changed immensely because of society’s views constantly changing. These set standards on beauty and cosmetics are not only unhealthy, but unrealistic. This is causing the female population to be pressurized to look a certain way instead of being confident and creative. Society’s definition of beauty is too narrow to support the individuality of the female population.

Prior to discussing any creative industry, it is crucial that we first define 'creativity '. Creativity refers to the course of producing something original, or in the least, with original elements. Thus, a creative industry refers to economic activities that involve the creation of new, original materials.

Nowadays, people, especially women, concern their outer beauty such as appearance more than inner beauty. The image of women in the media is about having a slim and well-shaped body, and a bright skin tone, but how many women think that they are perfect in the reality? The social standard of women’s image is affected by the media because it has strong influence in society. Gradually, people believe that having a slim body and bright skin stone equals to beauty, and women set this social standard as their goal. However, the social standard of beauty has changed in the recent years because many people, especially models died from underweight and plastic surgery. Moreover, numerous cosmetic advertisements advocate “perfect skin” or “anti-aging,” which can create a desire of buying the products because people want to keep young and even perfect. The final purpose of these advertisements is to encourage people to pursue better in their appearances. However, most cosmetic advertisements include some stereotyped characters in terms of race, age, and feeling for different gender. These characters are demonstrated in the advertisements of brands like L’Oreal and Laneige.