Topcoder Case Study Essay

Other areas that affect new entry into a market include capital requirements, economies of scale, and brand identity. All of these factors have been discussed to some degree under other

With this analysis, we will be familiar with the competitive forces that could significantly impact the success of this product. By analyzing these threats, we will be able to create more accurate planning strategies.

Executive Summary—Brocade Communications Systems (“Brocade” or the “Company”) has been a pioneer of the storage area networking industry. The Company has an established brand name with a loyal customer base and is generally perceived by IT community as areliable and innovative technology provider. Greg Ryes, president and CEO of the Company, along with his executive team, has to create and implement a pivotal marketing strategy plan for the Company’s newest product Silkworm® Multiprotocol Router (“Multiprotocol Router” or the “Product”). The major goal is to execute a turnaround that would stabilize and increase the recent sales volatility. The new product is aimed to provide solutions to multiple SANs insufficiencies. Greg Ryes faces couple major questions: which market segment the Company will target, and which distribution channels should choose for product launch.

Factors that can limit the threat of new entrants are known as barriers to entry. In this case barriers to entry are low because: there is no government intervention to prevent businesses from entering the industry, resources are abundant, and customers’ switching costs are low as well as fixed costs to start this type of business.

Most markets are highly competitive, even if there are only a few organizations offering the product – the competition is for both initial and repeat sales. And of course, all organizations want their “slice of the pie”. With new adventures, however, come large risks. A successful company knows beforehand any issues that might arise so as to best plan how to deal with

* Barriers to Entry. A number of factors allow a pharmaceutical manufacturer to act as a

Threat to new entrants: There is no barrier to entry in this industry but it might be difficult for newcomers to compete against existing well establishing companies.

In a highly competitive and dynamically changing market it has become imperative for the leading

Barriers to Entry: The entry barriers in the market are relatively low, making it easy to access. However, as the market is saturated it could be unlikely for new companies to decide to start new enterprises in this field.

Dish Network Corporation is an American organization that specializes in offering direct satellite service providers. The company has for a long time served many Americans through their interactive television services, satellite internet access, satellite television and audio programming among others. However much Dish Corporation is in business with a large number of subscribers, it is faced with a myriad of competition from rival firms that offer the same services. The firms that rival Dish Corporation include Comcast Corporation, Time Warner Cable Enterprise and Directv Group holdings. As of the year 2016, Dish Corporation has had more than 13 million subscribers who access their services. For a large organization such as Dish, concrete strategies are required to push rival firms out of business. This essay will center its focus on the key strategies that Dish has adopted over the years to remain in business and at the same time gain competitive advantage.

• Reach out to the strategic vendors and partners and include them in MaxTrade IT strategy

Ensuring that the software is compatible with the systems that are in place today is also a critical step to making the transition smoother. The high score in the architecture compatibility area shows that this provider took that into consideration as well. Provider1 was also able to customize the off-the-shelf package to meet the requirements that Harley Davidson has developed when the “best practices” fell short.

Barriers to entry- there can either be high barriers to entry which makes the market unattractive and hard for new entrants or there can be low barriers to enter which make it easy for new entrants in the market.

In this case some big companies dominate the whole industry and as a result the small companies

But even though the entry for small players could be easy, the entry for a large firm is not that easy. A high technical expertise is must for a new entry. The brand image of the large players who are most like acquire and retain customers also act as a barrier.