Topic: Making Movies Mean More.Introduction. Convincing

In “Why Movies Still Matter,” by Richard Brody, Brody clarifies about Raftery’s published article, “Could This Be the Year Movies Stopped Mattering,” and believes the approach of his article was directed the wrong way, yet providing valid points. By going into depth, he defends his opinion on why individuals should still be aware about the movie’s importance and existence.

Media is everywhere, it became a part of our life. We are exposed to thousands of ad messages every day and it's hard to imagine how it would feel to live without them constantly surrounding us. Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our society.

This paper was prepared for Introduction to Film History, Module 1 Homework Assignment, taught by Professor Stephanie Sandifer.

Unlike other European countries, the film industry in Germany in post World War I was booming, in fact it was second only to Hollywood. This was mainly due to the German government’s ban on foreign films and the rising demand by German theatres. Between 1914 and 1918 the amount of film production companies rose from 25 to 130 and continued to grow, by 1921 there were over 300 companies. The government supported filmmaking throughout the post war period; the ban was lifted in 1920 which gave German filmmakers little competition for over five years.

Although cinema is now a priority, some feel as if cinema is no longer the cinema when it was first established. Movies no longer have that special feeling like viewers once had. Today, films are not only shared within a theater, if one pleases they could always have the same experience elsewhere. Moreover, with technology expanding, it takes away the importance cinema once had. “The

Have you ever wondered how advertisers come up with trailers or commercials? Or if there is a formula or specific ingredients for which advertisers make their advertisements? I am here to tell you that there is a formula and there are key ingredients to make an effective trailer or commercial. In the world of commerce professional advertisers use rhetorical devices as their ingredients to cook the best trailer that will attract customers to buy many things. The most common forms of rhetorical devices are pathos, ethos, and logos, these devices make a statement more persuasive but what separates a good advertiser from a great one is the way that they use these devices. Advertisers are experts in using these devices in combination; and the only way to know how to combine them is by studying your audience. Video game advertisers have specific ways to persuade their audience to buy a game. Today I will be studying this pattern in a video game trailer of “The Last of us” by Hydrawlik. I will analyze the combination of rhetorical devices that are used in the trailer and evaluate their effectiveness. This video game trailer uses these rhetorical devices effectively to attract the audience’s attention in order to lure customers to buy the product. Rhetorical devices are used for specific reasons for example Pathos is used to incite emotional responses, logos to prove that the game has exactly what the audience wants, ethos to develop a sense of credibility in the advertiser

The film, “the Power of One,” followed the life of a boy named P.K. from a small child to a handsome young man. It showed all the hardship and tragedy he had to endure throughout his life. Although the movie could have focused more on the apartheid, it instead portrayed the vulgarity of those times through the eyes of an English boy. As time went on, P.K. slowly began to realize the full severity of the apartheid. It was difficult for a child to comprehend how horribly people could treat one another for no apparent reason.

Entertainment is the most addicting form of media that people enjoy viewing on their free time. Some people find entertainment to be either good or bad, depending on what the individual believes to be appropriate to watch. Most people derive amusement, fun, pleasure, and relaxation from the movies and TV shows we see in our daily lives. Whether it is a movie trailer we watch or an advertisement on TV or the way the companies market the material, the material overall can be encapsulating and attracting toward consumers. In most cases, the materials we watch can leave us feeling a certain way throughout the course of the day. As technology increases, the need for consumers increases from the wide majority of the publicity materials that are being

In today’s market of technology and visual stimulation it becomes more and more important for advertising campaigns to stand out and be innovative, and it is this idea that drove one Canadian beer company to do something that had never been done before. In light of waning interest, Kokanee, owned by the Labatt Brewing Company, enlisted the help of Toronto based Grip advertising agency to (with its entire yearly marketing budget) create something really big for there next campaign. Grip’s innovative response to this challenge was to do something completely new and create an ad in the form of a full-length feature film, which they would call: “The Movie Out Here”

Onwards from the late sixties, trailers emerged to the forefront of film marketing. Prior to this, film trailers were nowhere near as predominant in the marketing process as they are today; they are now a consolidation of marketer strategies, used as an effective tool in targeting the greatest number of potential audiences to increase cinema sales and therefore film revenue. Companies often spend large amounts on advertising new products, prior to their launch, which is extremely apparent within the creative industries (Elberse & Anand, 2007), namely the film industry. While trailer marketing tends to exploit audience behaviour and genre preferences, this promotional tool has proved itself to be the most effective in publicising films. Today, trailers are a cinema of ‘coming’ attractions in a blockbuster era (Kernan, 2004), where marketing dictates what is to be produced within the global film industry.

Australian film industry had good and bad times or 'boom and bust' (Stratton, 1990) in period of last 100 years and that is why it can be called a fragile industry. If we look at the history, era before 1914, we find out that Australia was counted as one of the biggest film making countries of the world. This Australian film industry took the honor of being first to produce world's first feature film in 1906, The Story of the Kelly Gang.

According to data researcher Stephen Follows, the number of films being released in the UK has almost doubled between 2000 and 2016 with over 800 new releases last year for the public to try and choose from when going to the cinema. Thanks to technological advancements making it cheaper and easier for films to be distributed, it doesn’t seem like this number will be diminishing anytime soon. As a result, marketing campaigns must use all mediums available to them to bring their film to the attention of the public. This essay will highlight the marketing strategies used by two films from 2015, Star Wars: The Force Awakens and Carol. To what extent was the marketing of these films successful and were they able to draw viewers to the cinema,

The costs, methods of distribution, and themes of Hollywood and Nollywood films reflect strongly their target audiences; how the target audience affects the production of a film and how the production of a movie is designed to capture a specific

With the leap-forward development of social economy and improvement of living standard, many people show their expectation to spiritual fields. They start to spend more of their spare time and money on entertainment to get the merry experience of the process. As a result, the film is incorporated into our daily life. American commercial film, particularly, is becoming more and more popular. Under the circumstance, the thesis applies the relative theoretical methods of life aesthetics, reception aesthetics, film-television aesthetics and aesthetic psychology. Its breakthrough point is the aesthetic activity of the audience 's reception experience while they are enjoying American commercial films. According to the four elements of Aesthetics Psychology Mechanism, the paper makes analysis from both lateral and vertical and explores the changes of Aesthetics Psychology Mechanism in the background of modern society based on the relationship between American commercial film and Aesthetics Psychology Mechanism. In addition, the paper analyses the film features and strategy choice of American commercial film under the new situation. From the discussion above, it can come to the conclusion that commercial film can get experience from the American commercial film, providing the feasible exploration for commercial film from perspective of Aesthetics in the future.

“We cannot solve our problem with the same thinking, we used when we created them”. ‘Proof’ the play and movie is all about love, trust and relation. Catherin was very close to her father Robert and after his death she is missing her father in every bit of second. Another daughter Claire who lived in New York and not close to her father so she didn’t have much feeling for her father as Catherin. In Chicago, on the day of her twenty-seventh birthday, Catherine receives her sister Claire from New York for the funeral of their father Robert, who passed away a couple of days before. Robert was a brilliant mathematician that became bughouse, and Catherine had lived with him for the last five years, inclusive quitting her studies in the faculty, and she is concerned about having inherited his insanity. Catherin the main character of this film who is a mathematical genius but her talent was hidden. She is very frustrated and hopeless due to her recently father’s death. She adjusts to his father death with the help of one of her father's former mathematical students, who