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~ Benjamin Franklin I once heard couponing is evil. But who doesn’t like a discount? Who doesn’t like free stuff? My philosophy is” if it’s free it’s for me, if I have to pay it will stay”. Couponing or extreme couponing has been the newest thing which resulted in a television show called “Extreme Couponing”.
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Regardless of the company, it is essential for the company to understand and embrace their strengths and opportunities, in addition to understanding and fixing their weaknesses and threats. To be a success the company cannot be naive to problems they are facing. Coupons.com has come a long way from the traditional paper coupon, and expanded into the world of technology, creating convenience for consumers by offering digital coupons (Quotient.com, 2015). This company is dedicated to staying up to date with changes in society, to provide consumers with the best service they can think of. However, with coupons being popular Coupons.com has to be aware of competitors such as RetailMeNot and Groupon. They will begin to run into problems if consumers
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- Limited time offers for purchasing online and in-store with coupons or codes to redeem, similarly to Freedom’s strategy (Freedom Australia 2016);
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INTRODUCTION Coupons are typically used as a marketing and sales promotion device to pique the interest of consumers by offering them enticing discounts if they purchase a certain product. Recently, coupon offers have diversified from offering the consumer a certain percentage off of the retail price of a good, or offering a "Buy one, get one free," promotion (Raghubir, 2004, p. 1). Although viewed as an outdated form of saving money, shopping with coupons profoundly impacts consumer behavior, as they contribute to potential unplanned spending as well as to company profits. Coupons indeed have been deployed my companies as important marketing tools in order to lure undecided and vacillating consumers to purchase certain goods, especially products that consumers would not otherwise buy if they did not have coupons. Coupons often function as a driving force for consumers to spend impulsively, which directly impacts companies and businesses. Although extant literature underscores the adverse ramifications of coupons and consumer behavior, some scholars assert that coupons can be beneficial. In a similar fashion to the rhetorical elements deployed in marketing and advertisements, coupons function as a subtle mechanism for companies to gain customers, raise revenue and increase consumer spending.
Also, when shopping online with coupons you do not have to deal with an associate during the checkout process. Sometimes an in store associate will argue with you about whether or not your coupon is legitimate or if that coupon can be used on the item in your cart. When shopping in store you can use paper coupons and sometimes printed coupons. Also, some stores will let you stack a manufactures coupon with a coupon put out by that particular store. This means that you can use two coupons towards the purchase of one item. The store coupon is considered the same as an in store promotion therefore allowing you to use a manufactures coupon as well. This can increase your savings dramatically.
How to Use Online Coupons & What Are the Benefits? Online shopping is here to stay. We’re making a variety of our shopping decisions online and we even use mobile phones to purchase items over the Internet. The rise of online shopping has also provided us with more opportunities to save