Tory Burch Slogan Analysis

So with this advertisement they encourage viewers to strive and to achieve fitness goals. It also helps them strive to be more adventurous than their normal self would be.

The speaker for this ad is the Coca-Cola company because they are the ones promoting the product. The occasion for this ad is sporting events. Coca-cola is trying to attract the attention from athletes or people watching sports, this is the audience. The purpose is to get more people connected to sports to drink Coca-Cola. The subject for this ad is Coca-Cola because this is the product they are endorsing. Finally, the tone for this ad is energetic because the ad is very busy and they incorporate all the different sports.

There are two of the major parties in America, one is the Socialist party “The Socialist Party stands for the abolition of every form of domination and exploitation, whether based on social class, gender, race/ethnicity, age, education, sexual orientation, or other characteristics.” (Socialistplatform.com), on the other side you have Republicans “who believe work tirelessly to cut government spending and to eliminate government waste. Republicans believe individuals should control both their own and their government's pocketbook – the people should authorize all tax increases. Democrats believe that government knows what is best for individuals’. (Republicangop.com) The socialist party slogan is “Power to the people”, the republican’s slogan is “Free labor, free land, and freemen”.

The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to an attractive woman scantly clad

Louis Cheskin who was a design consultant and psychologist stated, “Customers would unconsciously recognize the logo as symbolism of a pair of nourishing breasts”,(l. Be) Now I know I have never heard this or even thought this about the golden arches, but to me the golden arches mean McDonald’s. In a dissertation by Speber and Wilson, about the Theory of Revelence,(TOR). TOR can explain how consumers interpret visual advertising. This could help marketers and researchers in advertising. TOR can also explain why some symbols or logos thought to be unconnected with the product became revelent in advertising. Cite. The fourth logo I chose is Apple. Apple logo was designed from the bible. The apple is the forbidden fruit from the tree of knowledge,( L.Be). Symbolic symbols are a productive way for companies to communicate their products to

Nike and Under Armour are two of the biggest brands in the active wear industry. Fitness goers of all ages and genders are passionate users of their sports gear and athletic clothes. Two print advertisements from Under Armour and Nike will be analyzed based on the way they use goals to captivate the viewers attention and elicit an emotion to persuade the viewer to buy their athletic wear. In a world that is quickly becoming aware of its health problems consumers are becoming more aware of fitness brands and their advertisements. People are taking an active stand in achieving their fitness aspirations and doing so with the best equipment available. Nike’s famous “Just do it” slogan has been a boost for the company’s reputation and notoriety, by setting it a part from other brands. The two advertisements from Nike and Under Armour are representations of current consumer ambitions towards fitness.

In the commercial created by the CDC “Terrie’s ad” a woman is in a hospital bed speaking against smoking cigarettes. Her voice is very difficult to understand, her skin has detrimentally changed, and the imagery portrayed is very disturbing to the audience. Terrie claims she started smoking as a teenager, and it is eventually released that she dies at the age of fifty-three from cancer. The purpose of this commercial is to stop people from smoking, ideally before they start. To reach this goal the creators of the video utilize multiple rhetorical appeals in an attempt to get across to the audience.

In this ad, it is promoting the newest Victoria’s Secret “Dream Angels” collection. There are eight women who are modeling different lingerie sets. Also at the bottom of each model there is a name for the type of lingerie they are demonstrating. The majority are tall, slim, have clear skin, and show confidence. Most importantly, there is a bold caption in the middle of the ad stating “A Body For Every Body”. In this advertisement, it uses Pathos, the appeal of emotion; Ethos, the appeal to show credibility; and Logos; the appeal of logic. Even though the ad uses all three appeals, Patho is the main focus.

Subsequently, the brand is a representation of Tory Burch, therefore, the common message and brand DNA reflects who she is. Burch has a unique style, which consists of preppy-bohemian luxe and preppy boho. Burch stated, “My company is an extension of me, so when I designed my stores I wanted people to feel that they were in my home” (Tory Burch Quotes). She was inspired to travel the world at a very young age. Therefore, when she travels around the world with her team she always dedicates time to explore.

Aubrey “Drake” Graham is one of the biggest rapper and television actor, who is best known in Canada for playing a role as Jimmy Brook, the “wheelchair guy” on Degrassi. He began his transition into the world of Hip-Hop which is a style of popular music of rap, a subculture of inner-youths who are typically devotees of rap music. One of his well-known songs is “The Motto,” a song that has been popularized and defined as YOLO, an acronym for “you only live once.” It implies that one should enjoy life, even if that means to take risks in life. The video, “The Motto” illustrates that acquiring loads of cash and material possessions such as good looking low-riders, fine women, and appealing jewelry are the sources of pleasure and happiness.

Muhammad Ali has said: “Friendship is the hardest thing in the world to explain. It’s not something you learn in school. But if you haven’t learned the meaning of friendship, you really haven’t learned anything” (Edberg). Friends are the ones who accompany the longest time with us throughout our whole lives, except our families. Budweiser, as one of the best-selling beer company in the United States, is famous for its Super Bowl commercial each year. In 2015, they created a commercial called “Lost Dog”. The development of the story interacted with friendship. This rhetorical analysis essay will analyze how the visual scenes are revealed to connect the friendship to the theory of the brand as well

Fashion designer logos are intended to be the "face" of a company. They are graphical displays of a company 's unique identity, and through colors and fonts and images they provide important information about a company that allows customers to identify with the company 's main product. Logos are also a shorthand way of referring to the company in advertising and marketing materials. Hollister’s highly effective marketing strategy used to target consumers is their logo. Their logo contains a picture of seagull that may come in many different colors or fonts, sometimes they’ll use other

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

The American dream for women is to have a toned, fit body that all other women will envy and men will long to look at forever. Many different workout routines and products flood the market trying to persuade athletic women. For a workout product to appeal to an athletic woman, the ad must show the female reader the unique qualities that stand out from other products. With bold copy, an aggressive illustration, and dominant design, this Nike ad, "MAKE YOURSELF FIT" persuades to the female reader that they can be determined to get fit and also get noticed by others when wearing Nike.

Moreover, Stella McCartney provides massive information about its brand thus maintaining the brand identity and image to build brand communication between brand and customer. Not only express it self but also exactly consider about what customer will perceived from the brand (See Figure 2).