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Tota Motors Automobiles Company in India Essay

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Introduction-
Tata Motors was established in 1945 as Tata Engineering and Locomotive Co. Ltd for manufacturing automobiles and other engineered products. In 2008-09 the revenue of the company was Rs.25, 660.79 crores (USD 5.5 billion), making it the biggest automobile company in India. It is a leader in commercial vehicles in each segment and the world’s fourth largest truck manufacturer and second largest bus manufacturer.
The company’s 23, 000 employees are guided by the vision to be ‘ best in the manner in which they operate, best in their value systems and ethics’. (Code Of Conduct, Tata Motors)
Tata Motors is the first Indian Engineering Sector to be listed in the New York Stock Exchange and has its operations in United Kingdom,
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It has fair, principled and transparent governance practices along with highest standards of professionalism, honesty, uprightness and right-minded behavior. It gives a lot of importance to the value creation and sustainability to its stakeholders viz, customers, employees and government. It has applied the Tata Business Excellence Model which being the of the code of conduct for the Tata Group with the belief to bring benefits to people’s lives and operates with strong moral sense.
Tata Motors follows The Whistle Blower Policy, which requires every worker to report to the management, and any violation of the code could affect the business or reputation of the company. The Ethics and Compliance Committee monitors by checking the monthly reports on dealing in securities and also decides penal actions, if necessary. CSR activities of Tata Motors covers major areas like environment, energy and water conservation, health and livelihood.

BCG Matrix for Tata Motors SBU’s-
In the early 1970’s the Boston Consulting Group evolved a model known as the BCG matrix for managing portfolios of different business units. It displays various business units on a graph of the market growth rate vs. market share relative to competitors.
Tata Motors have categorized their business into the following segments-
• Commercial Vehicles (Light Weight Trucks)
• Passenger Cars, economy and luxury
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