Total Quality Management Apple

1526 Words Feb 2nd, 2013 7 Pages
In partial fulfillment of the subject TOTAL QUALITY MANAGEMENT Friday 1:00pm – 4:00pm | A Study on the TQM approach of Apple Inc. | | Submitted by: GLEEZLE ASHLEY A. BELARDOStudent no.: 10 -11077Submitted to: Professor MedinaDate: December 14, 2012 | | TABLE OF CONTENTSINTRODUCTION………………………………………………………………………3BODY/ RESEARCH…………………………………………………………………...6REFERENCES………………………………………………………………………...10 | |

INTRODUCTION
Apple Inc. Is an American multinational electronics and software company established by Steven Jobs and Stephen Wozniak on April 1, 1976, in Cupertino, California. Apple Inc. Has become the market leader in their industry by supplying price worthy products which possess high value in terms of their genius
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These trends have been with Jobs and Apple since the beginning, which has allowed it to succeed in what it has become today. Apple remains the last and only vertical integration company, meaning they make their own hardware and software, which is their greatest strategic advantage.
Apple has seen its strong corporate brand transform into a strong corporate reputation. (Nielsen) The company’s popularity did not translate into a strong reputation until recently, when it started to build a profile outside of its products, he adds. “Today Apple is seen as a company that is delivering on all 7 dimensions of reputation, and this broader reputation platform proved its value for Apple when it was able to maintain its high ranking despite the loss of its iconic leader Steve Jobs.
Apple Products

BODY / RESEARCH

To meet up the customer demands and to go beyond customer demands, Apple Inc uses the advance design concepts and product engineering in highly competitive world-wide markets while concentrating on profitable expansion for the business. To make sure steadiness in working across all the functions of the business, Apple Inc uses integrated team work in every stage of project and also to ensure the improve programmed objectives for, quality, cost and timeliness. To attain high levels in process design and assurance, Apple Inc uses computer assisted information technologies preface of creative quality tools and

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