Total Quality Management: The Importance Of Total Quality Management

Although TQM was originally intended for the industrial sector, Deming (1986) pointed out in the preface to his book “Out of the Crisis” that his management principles could be applied equally well in service industries. The service industries, he emphasized, “include government provisions, education and the delivery”. In fact, whenever an organization has a series of activities directed towards a clear final result, it has business processes which can be examined and developed by TQM techniques.

The purpose of these marketing strategy is to strengthen the customer relationship by value creation. Based on the TQM approach, quality is maintain along the whole process to gain customer satisfaction. The TQM philosophy focuses on relationship-based marketing which can lead to customer satisfaction (Christopher et al., 1991). Customer satisfaction happens when an organization create value in their services.

The total quality management (TQM) incorporates quality into all the activities of the organization through an ongoing process. This control makes sure that there is a continuous improvement in all the activities and there will not be any chances for defects. TQM ensures safety and helps improve customer satisfaction (Daft, 2014).

Total Quality Management (TQM) may be defined as a continuous quest for excellence by creating the right skills and attitudes in people to make prevention of defects possible and satisfy customers/users totally at all times. TQM is an organization-wide activity that has to reach every individual within an organization (Lakhe and Mohanty, 1993: p.9).

Total Quality Management mans all the people in the organisation all committed to the product quality and services by doing

Total quality management also known in not realistic which is in philosophy type. It used to be a guideline to improve the basis of advance continuously in an organization. The total quality management set the strategy to achieve the vision of the organization. The second principle of total quality management, involvement of all employees. Every individuals should have their own opinions in order to improve an organization, so all the staff gather to come out with a better way to improve organization. Total quality management implement by maintain the quality of service and product to fulfill customer satisfaction, at the same time it does not break down the flexibility and inventiveness of an organization’s operation system. The total quality management take the responsibility to modify the process of organization improvement. It make sure the continuous improvement of the organization so the organization can use the smallest amount of cost to produce better quality of product so it can achieve customer’s satisfaction. The theory of total quality management make sure that the improvement of the activity and the technology is carry out continuously in order

Organizations all over the world have to use different techniques for quality improvement. TQM is one of the competitive strategies that are widely used within organizations for improving quality and achieving success. The concept of TQM was developed in the late of 1940s and 1960s in Japan after the Second World War by Freigenbum, Juran and Deming. Top management commitment is one of the core principles in TQM which assumed to have a vital and important role in creating an organizational climate that empower staff (Ramesh and Ravi, 2013).

In 1980, the character of quality in business strategy has taken two significant steps. Firstly, many businesses have recognized a strategy driven by quality can lead to substantial market advantages. Secondly, the lines between quality strategy and generic business strategies have become blurred to the point where TQM principles are integrated into most businesses' normal business planning. Nowadays, integration of TQM into strategic business planning is the result of a natural evolution for most businesses. Total Quality Management, is a way by which management and employees can involve in the continuous improvement of the production of goods and services. It is also a combination of quality and management tools aimed at increasing business and reducing losses due to wasteful

Total Quality Management (TQM) is a management approach that originated in the 1950s and has steadily become more popular since the early 1980s. Total quality management (TQM) is said as a management which approach to long term success with customer satisfaction. In this effort, all members of an organization participate in improving processes, products, services, and the culture in which they work. The TQM also can be said as continuous improvement so the continuous improvement is based on a Japanese Concept called Kaizen, is the philosophy of continually seeking ways to improve operations. It invloves identifying benchmarks of excellent practices and instilling a sense of employee ownership of the process. Total Quality Management, TQM, is a

Total Quality Management (TQM) is an improvement tool that is widely used in many companies. It consists of many aspects including Managing people as well as business processes in order to maintain customer satisfaction. With TQM, Businesses starts to do the right thing from the start and to ensure zero error. Therefore, it is important to learn the principle of TQM and how it acts in organizations with its advantages and disadvantages.

Introduction - Total quality management (TQM) has been defined as ‘continuous improvement of every production output whether it be a product or a service, by removing inefficient variations and by improving the backbone of the work process’. International managers like their domestic counterparts have found that incorporating the notion of total quality management into their management process and style can give the competitive advantage.

Total Quality Management is a management approach to the way an organization conducts business. It focuses on the long term success of the company through customer satisfaction (Lyle, 2013). Continued improvement is viewed as a process, not a short term goal (WebFinance, Inc., 2015). Total Quality Management encompasses the value of the customer, and puts quality first. The level of quality is determined by the customer, and is called customer-defined quality (Reed & Sanders). Total Quality Management was created and has evolved around the quality of every aspect of a company. Quality is not easily defined. People can have different opinions about what quality is or the level of quality that is needed. To further complicate the matter, the quality meaning has changed over time.

Montclair State University School of Business, Upper Montclair, New Jersey, USA The Evolution of Total Quality Management Any attempt at understanding TQM and applying it meaningfully in building a healthy market-driven organization requires an awareness of its evolution as an interdisciplinary model for managing organizations. For the uninitiated and, to a lesser extent, those reasonably familiar with it, the semantic jungle of acronyms developed thus far can be so mindboggling as to inhibit successful utilization of what many view as the appropriate paradigm for the twenty-first century. From its earliest roots, developed by Walter Shewhart at

Total quality management is something that was introduced to us around the 1950s. By the 1980s this was something that had been implemented more into many different businesses and the movement began. A total quality management team is defined as the techniques an association uses to recover not only the quality of its company and services but also its production level. This technique involves a lot of joint effort and is used through-out an organization. Everyone is included in this management from the employees to the inside staff a company employs. Externally TQM is also used with people such as the clients that the company associates their business with and the customers that use their services or products. Most importantly, TQM’s main objective is to implement efficient production and quality that will in return increase a companies revenue and also give the company a boost against its competition ( “Intro and Impl.” Para 2. 2010)

The emergence of the global marketplace demands that a company act on a global scale to be competitive. Competing on this level requires that a company provide a superior product and superior service. Companies desiring to achieve international quality status now have a manufacturing, quality control, and documentation standard in which to strive. ISO 9000 is the implemented international process management baseline for which all participating organizations will adhere.