Total Quality Management ( Tqm )

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Total Quality Management (TQM) is a systematic approach that organizations take in order to implement constant organizational improvements. There are 8 essential points that help an organization achieve it TQM goals: Training, executive management, Customer Focus, Decision Making, Methodology Tools, Continuous Improvements, Company Culture and Employee Involvement. It is important for any modern organization to understand the importance of TQM as consumers demand better products and services. TQM can differentiate an organization and can give it a competitive advantage.
A key author in the study of TQM Dr W. Edwards Deming derived 14 points for management philosophy for management. Deming was influential in Japan when companies like Toyota, Sony and Fuji adopted his techniques. This led to a rise in demand for Japanese products that represent what TQM is all about.
Innocent Drinks was founded in 1999 and since then has grown to command 75% of the UK smoothie market. Organizations that grow rapidly can experience a loss in the quality of its offer as the focus moves more towards profits and reach and loses its focus on quality. Innocent Drinks is one company that understand the importance of TQM, Innocent has achieved TQM through focusing on its people and the environment.
This report will look at Innocent Drinks as a company and how TQM has affected and helped the business achieve competitive advantage. The report will also look at TQM theories and the key authors in this
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