Tottenham Hotspur

4667 Words Jul 4th, 2010 19 Pages
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REV: MARCH 23, 2009

LAUREN COHEN JOSHUA COVAL CHRISTOPHER MALLOY

Tottenham Hotspur plc
In early 2008, Daniel Levy, chairman of Tottenham Hotspur Football1 Club, was contemplating a bold move for the organization, one that he hoped would help vault the team into the upper echelon of the English Premier League (“Premiership”). Despite the club’s long and storied history, Levy felt that the team’s future success likely required a significant investment in physical assets, notably the development of a new stadium. Tottenham currently played in an old stadium called White Hart Lane with a capacity of only 36,500 fans, but had the opportunity to build a new stadium on some adjacent property. Most of their key competitors, such
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1 Known as “soccer” in the US and Canada.

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Professors Lauren Cohen, Joshua Coval, and Christopher Malloy prepared this case. HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illustrations of effective or ineffective management. Copyright © 2008, 2009 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800-5457685, write Harvard Business School Publishing, Boston, MA 02163, or go to www.hbsp.harvard.edu/educators. This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School.

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Tottenham Hotspur plc

Levy, who had formerly served as a director of the Scottish football club Rangers, was a life-long Tottenham fan, but understood the dynamics of football clubs and ran the club to endure financial stability and longevity: “If you sign older players at huge salaries, but don’t get the immediate football success you dreamed of, you cripple yourself.” To this end, Levy focused on three pillars that he felt could help establish a foundation of consistent, long-run success: 1) the development of a new stadium, 2) the building of a new
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