Tour Operator

1671 Words Mar 27th, 2013 7 Pages
Tour Operator

Table of contents
1. Introduction 3
2. The role tour operator 3
3. Different Type of Tour Operators 3
a. The Domestic Operators 3
b. The Incoming Tours Operators 3
c. Mass Market tour operators 3
d. Specialist tour operators 3
e. Independent tour operator 3
4. Forces affecting on tour operators 4
a. External 4
b. Internal: 4
5. Package Holiday or Inclusive Tour 4
a. Inclusive tour Product Transport 4
b. Inclusive tour Product-Accommodation 4
c. Inclusive Tour Product Transfer and extra 4
6. Planning, marketing and negotiating package tours 5
a. Market research 5
b. Negotiating 5
1. Airline Negotiation 5
2. Accommodation negotiations 5
3. Transfers and Ancillary services Negotiations 6
7. Associated
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Management, leadership, communication and organisational culture are also major forces.
5. Package Holiday or Inclusive Tour

According to Holloway(2009) “Inclusive tour” is the product that tour operators offer to customer by packaging combination of series of integrated travel services which consist of an accommodation, transport and other services as transfer and extras. By buying in bulk the operators are able to offer this package at a cheaper price than the customer could obtain themselves. Therefore the operators are able to create and give to the customer an “inclusive Tour” in a competitive price.

Package holidays include tailor made holidays with ancillary products and services.
a. Inclusive tour Product Transport
Consists of a seat on charter or scheduled flight, Place on ferry, Cabin on a cruise ship, Train seat, Coach seat.
b. Inclusive tour Product-Accommodation
Hotels: motels, and taverns
Villas and apartments
c. Inclusive Tour Product Transfer and extra
Coach transfer, taxi transfer,
Overseas representative
Excursion
Insurance
Care hire

6. Planning, marketing and negotiating package tours

To plan a package holiday companies has to allow time for contracting hotels and airlines and other services, and this normally takes 12 and 18 months before the first projected departure.

“Planning, negotiating, contracting, marketing and successfully administering a package holiday is a complex management task and