Tourism - Discuss how changes in air transport since the 1950's are reflected in both leisure and business travel trends

1442 Words Mar 3rd, 2004 6 Pages
44128 Introduction to Tourism - General Essay

Question 3 - Discuss how changes in air transport since the 1950's are reflected in both leisure and business travel trends.

The first powered flight was in 1903 and carried out by the famous Wright Brothers. Therefore aircrafts are over one century old. In the first half of the century progress was extremely fast, with frequent breakthroughs and developments. In the second half of the century progress was much smaller. Aircraft's speed didn't increase, and the most significant changes in the industry were newly designed wide bodied planes and turbo engines. On the other hand it was only in this century that air transport changed people's lives.

In the travel market there are two major
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For business travellers, living close to a "hub" airport that an airline owns is a lot more convenient. Therefore these business travellers join the airline's "frequent flyer" program. They become a captive market for the airline, which can then increase the fares. An example of a world class "hub" in the UK is Heathrow.

Leisure has become a necessity for many sections of the population, and holidays are becoming an integral part of most consumers' lifestyles. Society has become more affluent and leisure orientated. There is an underlying interest in visiting and experiencing new places and cultures, and this can be done easier and faster by making use of air transport. Leisure travellers tend to be more price sensitive, and people say that they would travel more if they had a higher income. This is very relevant to the current trend of low cost air travel companies. Demand is currently very high as there are now more than ever low cost flights available.

Although most travel industry advertising is aimed at leisure travellers, airlines advertise features of their business products such as seating standards and in flight entertainment.

Initiatives adopted by airlines include frequent flyer and customer loyalty schemes, targeted at business travellers which make up the core of the frequent traveller market.

Airlines, especially with "no frills" carriers, are
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