Tourism Research : Cabo San Lucas

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Tourism Research Paper: Cabo San Lucas In 1927, in a quiet fishing town, a cannery was built at the southern tip of the Baja Peninsula. The small town consisted of 300 workers and their families. There was little there, no timeshares, no luxury resorts, no golf courses and no marina with its numerous restaurants and bars that currently employ thousands of workers. In fact, the famous author John Steinbeck visited in 1940 and wrote, “It was a sad little town, for a winter storm and a great surf had wrecked it in a single night. Water had driven past the houses, and the streets of the village had been a raging river.” The name of the town was Cabo San Lucas, and it didn’t know it at the time, but it had a destiny. Why you may be asking yourself? It all started because of the fish. [1] Fishing and the cannery became a huge success. At its peak in 1927, it was the largest in Latin America, producing about 75% of Mexico 's output of canned seafood products. [1] The waters around Cabo attracted the big fish which consisted of Marlin, Dorado, Tuna, Snapper, Mahi Mahi, Swordfish, Yellowtail, Sail fish, Sea Bass, Shark, Wahoo and more. All of these fish could be caught as close as 10 miles off shore. Minimal seasonal changes allowed for year round fishing. Cabo San Lucas’ first real development started in 1963[1] and the first official hotels at Lands End opened in the early 1970’s (the Hacienda and Finisterra). Substantial growth of Cabo San Lucas began in the

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