Tourism of Haiti

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TABLE OF CONTENTS

RESEARCH QUESTION 3
INTRODUCTION 3
Client Briefing: Tourism Board of Haiti 3
Background: 4
The Management Research Aim: 5
Research Objectives: 5
RESEARCH DESIGN & METHODOLOGY 6
Research Approach and Methods 6
Data Collection 7
DATA ANALYSIS & FINDINGS 8
Key indicators of Haiti Tourism Sector 8
Table 1: 10
Strategic Branding Destination Model: Success Drivers 13
Figure 1: 14
Data Analysis and Findings from Taiwan Case Study 15
Data Analysis and Findings from MALDIVES Case Study 16
Data Analysis and Findings from Tsunami Recover of Thailand’s Tourism Case Study 18
CONCLUSION & RECOMMENDATIONS 20
Figure 3: 21
Step 5: Marketing mix and Communications Strategies 23
Step 6: Managing customer response and feedback 23
REFERENCE
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This approach allows the researcher to carry out the research for both practical and theoretical reasons (Maylor and Blackmon, 2005). The main focus on these case studies will be investigating how Maldives, Taiwan and Phuket rebuilt their tourism sector by using destination branding concepts and trying to generalize if the same concepts could be recommended for Haiti. “This approach will allow the researcher to eliminate external sources of variation and look systematically for patterns of action” (ibid: 246). According to Blaikie (2000), this approach is also the most suitable due to the short time and limited budget of the researcher (cited in, ibid 243).

Data Collection

Case studies about the impacts of natural disasters on tourism can be used in both directions of quantitative and qualitative perspectives (Saunders et al., 2003). The researcher is interested in looking for those results, evidence achieved through using destination branding by other countries. Quantitative secondary data (statistics) for this project have been obtained from the cases analyzed and also from online databases on tourism such as World Travel & Tourism Council, Caribbean Tourism Organization, and World Tourism Organizations. Qualitative data and case study findings are found at reliable sources such as Emerald, EBSCO, Proquest, Euromonitor, and etc. Data collection process is remote, brief and mainly measurable. Data used for the research is available and accessible in

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