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Tourism of Haiti

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TABLE OF CONTENTS

RESEARCH QUESTION 3
INTRODUCTION 3
Client Briefing: Tourism Board of Haiti 3
Background: 4
The Management Research Aim: 5
Research Objectives: 5
RESEARCH DESIGN & METHODOLOGY 6
Research Approach and Methods 6
Data Collection 7
DATA ANALYSIS & FINDINGS 8
Key indicators of Haiti Tourism Sector 8
Table 1: 10
Strategic Branding Destination Model: Success Drivers 13
Figure 1: 14
Data Analysis and Findings from Taiwan Case Study 15
Data Analysis and Findings from MALDIVES Case Study 16
Data Analysis and Findings from Tsunami Recover of Thailand’s Tourism Case Study 18
CONCLUSION & RECOMMENDATIONS 20
Figure 3: 21
Step 5: Marketing mix and Communications Strategies 23
Step 6: Managing customer response and …show more content…

The devastating earthquake has not only destroyed the tourism infrastructure, but also shadowed a future of the sector, changed people’s perceptions and demonstrated the destination image as an insecure and anxious. Although having moderate level of infrastructure in the country, Haiti’s tourism is a vital and increasing factor to the economic growth. Travel and tourism industries contributed to 7.4% of GDP and 5.8% of total employment of the country (ibid “USAID”). Improvement of the sector is very crucial for the country and Caribbean regions as tourism sector employs more than 65 thousand of employment in the country as of 2010 (World Travel and Tourism Council, 2010a).

The Management Research Aim:

The main goal of the study is to investigate possible recovery strategies for Haiti by using case studies, tourism development and brand management concepts in reference to destination marketing.

Research Objectives:
 To analyze the key indicators of Haiti's tourism industry ex-ante and ex-post earthquake;
 To test Strategic Branding Framework if implemented by Taiwan, Maldives and Phuket (Thailand) in the case of natural disasters
 To formulate the optimal strategies for Haiti’s tourism sector and give recommendations. RESEARCH DESIGN & METHODOLOGY
Research Approach and Methods

The study investigates recovery strategies by using tourism development and destination brand management concepts with regard to

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