Toy Story

Decent Essays
Name: Karl Dent
Instructor: Morgen Thomas
SP13: SOC 101
Date: Mar 19, 2013 “A Toy 's Story Observation” When you think about toys the first thing that comes to mind is the joy they gave when you were a kid growing up, and the smile they put on your kid’s face when you see them playing with them on a daily basis. What if toys could talk? What information would they give us? What would they tell us? Recently I set out on a quest to better understand what information I could get just by looking at the toys in my local neighborhood toy store and how they shape the mind of kids from a young age. Unfortunately for me, the day I went to the toy store there were not many people shopping, so this made my research a little harder to complete.
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NBA toys are modeled after real people. They were of James, Bosh, Williams, Durant and Griffin which are all black male players. There were not any female basketball toys; this showed the separation of race, sex, color and gender, and how sports and athletes are seen in American society. By giving athletes the achieved status of celebrity and role model, it enables the toy company to create a new market of toys based on the person and not the sport. By not promoting female sports as much as male sports, we are sending a message that male sports are more dominant than female sports and males are more important than females when it comes to sports. There were not any white basketball toys and this was an appeal by the toy company to get whiter kids involve in basketball so they can be famous and one day own their own toy in a toy store. Separating gender by toys can also lead to other things such as stigma and sanction by family, friends and even teachers. A girl playing with a boy toy and doing boy things will be seen as a tom boy and a boy playing with a girl toy will be seen as s sissy. This can cause serious sanction by parents if they are around friends out in public and society will view this as being deviant because they are going against the norm of what is expected from them. Ranking boys above girls is a form of social inequality and relates to the structure of
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