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Toy Story : Responsible For Reinventing The Animated Film Industry

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Although traditional animation techniques were a great form of entertainment for many years in the film industry, digital media took animation films to another level. Toy Story is responsible for completely reinventing the animated film industry, and it is considered one of the best feature films ever to be made. The legacy left by the motion picture can be seen in many aspects, from the rapid transition to CGI animations, from the classical hand-drawn ones, to the complexity of animated films in general.

The film was produced by Pixar Animation Studios, an American based company, that made CGI animated films a reality. The studio had a rough start, but slowly, by gathering a talented team of artists and passionate people, and with the help of Steve Jobs, managed to accomplish what they’ve started. Pixar was bought in 2006 by Walt Disney (pixar.com, 2017) which gave the studio the leap it needed. The studio has produced until now over 18 feature films, such as Toy Story, Finding Nemo, Cars and Inside Out. The studio also has a few films in production, with release dates as far as 2021.

The most notable film released by Pixar is of course Toy Story. „Toy Story represents a major achievement in the field as being the first full-length computer-generated film“ (Wells, 2008) when it launched in 1995. Until this, all the animated films were mainly hand drawn, which had been the gold-standard in animation for decades. Even though classical animation was thriving, it had its limitations. One of the biggest drawbacks was the limited movement of the scenes. This was because every single frame had to be mainly hand drawn (Max, 2016), which is a very meticulous and time consuming process. The cost of production was another reason to make the switch, digital animation being way cheaper than traditional animation. When the motion picture was released, the concept of an animated feature film made entirely on a computer was unheard of. At the time, it was the most visually impressive film released. Pixar had the advantage of having very talented and focus people, and also proprietary software like RenderMan, which made all of this possible (Nieva, 2015). The film had beautiful photorealistic 3D animation, realistic shadows

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