Toyot Overcoming Economic Crisis Brought On By Natural Disasters And Recalls

Toyota Motor Corporation being the leading motor manufacturer in the world is now facing issues regarding quality management and there have been many cases in October 2009 when the initial recalls of Toyota vehicles in the United States of America was done. Toyota being its origin from Japan has developed repute by giving the world the most reliable vehicles. That was the Unique Selling Proposition this company was putting forward to the market and gradually there were many buyers who were adhering to this particular

Toyota was thought to be the best quality car in the 1970s and 1980s but, due to Japanese competition, American car manufactures soon began to close the rankings gap. At the top of their game in 2010, Toyota had to stop manufacturing and order a large recall of automobiles. While leadership was probably considered great at the height of Toyota’s success, changes were obviously needed during the recall period and management needed to be as adaptable to those changing conditions. The only thing regarded as permanent in a market economy is change

Cole, R. E. (2011). What really happened to Toyota? MIT Sloan Management Review, 52(4), 29-35. Retrieved from http://search.proquest.com.library.capella.edu/docview/875531966?accountid=27965

Toyota faced a challenge related to the poor visibility and low quality of a supplier for the Suprima model. The Japanese brand, being related to a top quality product and a Just in Time manufacturing scheme could not afford to have stock out problems nor not meeting consumers’ demand for quality.

Businesses are expanding to all corners of the global; many depend on the global supply chain to successfully produce goods that are need in our everyday lives. Some countries impacts the global supply chain that others, and Japan is a major part. Japan is well known for producing electronic part and automobile manufacturing. One of the world largest automobile makers Toyota is located in Japan. In 2011 a major underwater earthquake with a magnitude 9.0, caused a great tsunami to hit Japan. A natural disaster of this size can have a dramatic effect on a nation’s infrastructures; incur huge cost both directly and indirectly and impact all aspect of the supply chain. The Prime Minister said "In the 65 years after the end of World War II,

or decades, Toyota’s success in the marketplace has been admired by business practitioners and executives alike. The automaker is the envy of others within the automobile industry, but the company is also considered to be the symbol of excellence in business in general. The firm has been the focus of research in academia. The power of Toyota has been attributed to its two distinct core values:

Toyota Motor Corporation is one of the most important automaker that has been operational since 1973, based in Japan. The company has gone global and their operations are massive such that it trades in the New York Stock Exchange (NYSE). The company started as a department of the human resources that used to employ 317,734, before it become the biggest automobile due to the huge production that it used to make from the huge labour. It was until the operations were now very stable that the automaker became globally known and being the largest conglomerate in the world. Toyota was able to attain a high number of customers who were

The purpose of this report is to examine if the reasoning behind well-known car manufacturer, Toyota’s loss of revenue and leading market position is alone as a result of extensive product recalls following a fatal crash of a Lexus ES 350 on August 28th 2009. The journal article, “Toyota Crisis: Management Issue?” (Yuanyuan Feng 2010) provides an outline of the key factors that triggered the 2009 Toyota crisis, and explores whether the fall in the company’s returns by 19% were caused purely as a result of the recall and safety concerns, or something much deeper.

Toyota Motor Corporation is a Japanese automobile manufacturing company which was founded in 1937 by Kiichiro Toyoda from his father’s spinning and weaving company. The company rises after post war era and became the world’s largest automobile manufacturer in 2012 beating General motors and Volkswagen behind and is by revenue it stands at twelfth place. Toyota group presently consist of 15 companies involved in design, manufacture, and sales of all classes of automobiles and their parts, also steel manufacturing, and textile machine production. With more than 3 lakh employees, revenue around $210 billion and presence all across the globe with 14 overseas manufacturing facilities Toyota is competing to sustain the leadership position in the sector.

Toyota’s business divisions encompass automotive operations along with financial and other customer services operations. Among these activities, automotive operations, which accounting for 89% of the company’s revenue in 2012 (toyota-global.com), are major segment of the business. In 2012, Toyota’s predominant markets for vehicle sales include: Japan-28%, North America-25%, Europe-11% and Asia-18% (toyota-global.com). Overall, the automobile industry is intensely competitive and highly volatile. Customers’ demand for personal vehicles is affected by many factors, including: social, political, technological and economic conditions (toyota-global.com). These factors can fluctuate the supply and demand of

In 2009 Toyota Motors (TM) posted a net loss of $4.6 billion ("Market watch," 2014). From 2009 to 2011 Toyota encountered a number of factors contributing to their economic downturn. It began with recalling millions of vehicles, for quality related problems, followed by natural disasters hitting northeastern Japan. These disasters wiped out Toyota’s production capabilities (Tabuchi & Vlasic, 2014). While these events were occurring, the cloud of the 2008 global financial crisis was still being felt. This crisis weakened demand in the automotive industry. This weakened demand increased the competitive landscape for all automotive manufactures. This drove down automotive prices and effectively contribution margins (i.e. sold less

The aim of this report is to analyse how Toyota handled the crisis, identify the main issues in their crisis and risk management, and give recommendations/point out important aspects in their strategy that need to be improved.

How did they do it? Toyota’s seem to know what’s going to happen from year to the next. Like a chest game, their strategies has been on point in preparing them to make the right move at the right time, with results of Toyota ends up on top. For an example; The Japanese automaker just combined their U.S operations to Plano, TX, where they not only moved their eleven manufacturing outlets and three distribution networks division, but their sales, marketing, and financing headquarters (Ferguson, 2015). Toyota Motor is constantly and never-ending improvement, with the effects of economic trends by a shift in new direction.

If Toyota does one thing better than other automakers, it is cost management. After earning a

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.