Toyota: Analysis of Corporate Responsibility Policy

Toyota is making only "what is needed, when it is needed, and in the amount needed. Toyota is using impute from workers and their culture encourages employees to learn from their mistakes and successes and failures of each other.

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

Due to Toyota’s financial greed and unethical practice, vehicles were wrongly equipped with faulty brakes, sticking pedals and poor quality door looks, which caused death of many Toyota customers and hundreds of dollars in damages. When a company like Toyota acts in an ethically questionable manner, it causes the company to lose customers and develop a negative reputation. Customer tend to lose faith in the company and have to look for better service

Engaging in irregularities is severely sanctioned in correspondence with article 34 of the Examination rules.

”Hold on and pray.” These were the last words spoken to a 911 operator on August 29, 2009, before the speaker, Christopher Lastrella, and 3 family members died in a horrific car accident in San Diego, California. The cause of the crash? The pedal of the rented Lexus E350 was stuck in full throttle, hurtling the car down the highway at speeds of up to 120 miles per hour, rendering the brakes completely useless. Those who passed away included two adult men, an adult woman, and a thirteen year old girl. Upon further investigation, it was determined that the floor mat had caused the accelerator to be caught and unable to be released.

The purpose of this report is to examine if the reasoning behind well-known car manufacturer, Toyota’s loss of revenue and leading market position is alone as a result of extensive product recalls following a fatal crash of a Lexus ES 350 on August 28th 2009. The journal article, “Toyota Crisis: Management Issue?” (Yuanyuan Feng 2010) provides an outline of the key factors that triggered the 2009 Toyota crisis, and explores whether the fall in the company’s returns by 19% were caused purely as a result of the recall and safety concerns, or something much deeper.

Toyota Motor is a Corporation of Japanese auto maker and Aichi Japan is where the company is headquartered . In March 2014 the multinational venture contained 338,875 agents around the world.By wage alone, the organization was the 12th greatest association on the planet in November 2014. Toyota was the greatest auto maker in 2012 by era before the Volkswagen

Toyota is able to offer competitive advantage through its valuable resources that makes it able to attract and retain best suppliers and also its rare and unique staff. Also, Toyota’s competitors cannot manage and develop their HR at the same cost that Toyota does.

Also they focus on maintenance department of operations where customer can cal staff to leave a complaints where staff must hire and listen carefully to every point by the customers so they should answer clearly and patient to service them and solve their problem. We mention that Toyota is a learning culture so Toyota gives it is employee training in how to communicate with customers and help

We will start the external analysis with the PESTEL analysis of the automotive sector followed by the Porter’s five forces analysis and we will end by having a look at the key competitors and competitor pricing.

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

Toyota Motor Corporation and its subsidiaries engage in the production of automobiles Japan. The company operates in three segments: Automotive Operations, Financial Service Operations, and Other Operations. The Automotive Operations segment designs, manufactures, assembles, and sells cars, recreational and sport-utility vehicles, minivans and trucks, and related parts and accessories. The Financial Services Operations segment primarily provides finance to dealers and their customers for the purchase or lease of Toyota vehicles. This segment also provides retail financing, retail leasing, wholesale financing and insurance, credit cards, and mortgage loans. The Other Operations segment

Toyota Motor Corporation is a Japanese automotive manufacturer. Toyota has over 333 thousand of employees across the world and it is the 14th largest company in the world by revenue in 2014. It is the strategic management of logistic and supply that contributes partly of its success today.

It has been created also a gap between Image and Vision. After the crisis Toyota's relationship with its main stakeholders (suppliers, national and international customers, employees, dealers and investors) was not so strong as before, because it was loosing its reputation. The investors and the suppliers were complaining because recalling million of vehicles, and the customers were disappointed because they were not receiving what they expected.