Toyota: Analysis of Corporate Responsibility Policy

4681 Words Feb 4th, 2012 19 Pages
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Toyota Motor Company
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Corporate and Managerial Responsibility

Engaging in irregularities is severely sanctioned in correspondence with article 34 of the Examination rules.
We hereby declare that we have not engaged in any such irregularities.

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Table of Contents

Company description 1 Toyota’s CSR Policy: 2 Direction of Toyota 's CSR Activities: 2 Toyota’s Environmental Stewardship 4 Collaboration With Other Actors 5 Consumer and Media Critics 5 Strengths and Weakness 7 Conclusions 9 Appendixes: 10 References: 12

Company
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We comply with local, national and international laws and regulations as well as the spirit thereof and we conduct our business operations with honesty and integrity.”(toyota-global.com, 2012)
Toyota 's CSR Activities:
As a global company, Toyota stresses CR/SD within all its business activities in each country and region of the world, and acknowledges the importance of incorporating all of its stakeholders within this initiative. This incorporation will ensure that the pursuit of CR/SD is fostered within the entire network of Toyota’s business. Toyota stresses effective communication of these principles throughout its business network, such that all stakeholders are fully informed of Toyota’s intentions. Toyota’s key stakeholders consist of the following list of groups, with a brief description of each as outlined by the company: * Customers
Toyota seeks to develop and provide innovative, safe and outstanding high quality products and services that meet a wide variety of customers ' demands to enrich the lives of people around the world. Toyota also has a strong focus on customer confidentiality, acknowledging the importance of the protection of personal customer information. * Employees
Toyota respects its employees and believes that the success of its business is led by each individual 's creativity and good teamwork. Toyota also stresses the importance of strong management, with particular emphasis on the
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