Toyota Aygo

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

Although Toyota invented this new hybrid vehicle more than ten years ago, it did not offer the car to the USA consumers immediately. The main reason was that Toyota was aware of the new technology challenges. While Toyota was on the market research and new product development, other companies were focusing on merger and acquisition. Brand recognition, technology changes and improvement take several years to finish and Toyota wanted to launch a product which has cleared all the possible obstacles such as space, efficiency, speed, safety, weight which can meet all consumers ' expectations.

As any other industry, the automobile industry is not without its fair share of global challenges. In 1982, Honda opened the doors to its first US auto plant. Two years later, in 1984, Toyota entered into a “joint venture with General Motors called the New United Motor Manufacturing Inc., (NUMMI). Later, in 1989, the company launched its luxury division, LEXUS, creating a multinational approach to automobile manufacturing, with an increase in product sales soaring in the USA (Toyota Company History, (n.d.).

In March 2003 the Porsche brand faced a challenge without precedent in 55 years. Since the

In 1997, Toyota launched the Prius which was the first ever full-hybrid electric vehicle and launched it in Japan and then in the United States. When in 1995 Toyota, a company known to be a ‘fast follower’ rather than a pioneer, announced that it is going to mass produce the first hybrid electric vehicle the general skepticism was high. In a time when chasing horsepower and breaking bounds of luxury was the norm, a hybrid vehicle was thought to be an avenue that would not be innovative or financially feasible. The Prius is an example of Disruptive Innovation as it

Toyota’s disaster management team mission is to “maintain the optimum state of disaster preparedness through planning, preparation, training and exercise.”

This system changed the ways factories are run worldwide, it was famously known as “the Toyota Way”. This method which was perfected by Toyota enabled on eliminating waste, reducing defects and maximizing flow. Hiroshi Okuda taught this system to many other organizations as he wanted to share his method with world to make it more productive and save resources (Frederick 2004).

Automobile industry is a faster growing industry nowadays than any other industry. Most car manufacturers face the challenge of providing the best quality products to remain competitive to retain or regain market share during this tough economic times. Every organization has the opportunity to make more profit than their competitors do by improving delivery method and its impact on the company’s turnover. Toyota Corporation has implemented different plans and techniques to remain competitive and make profit. One of the innovative plans Toyota Corp. created is the Prius. The Prius brought about a major revolution in car manufacturing industry, and opened a place in the market

In 2011, once small Japanese company established more than fifty years ago, is the world’s number one car manufacturer. In 2010, Toyota sold 7.308 million cars. Toyota’s

Toyota has become the largest car manufacturer in Asia and second largest producer. Toyota stands in row of those three Asian manufacturers who have competed US producers on world markets. Company’s products are sold under the names Toyota, Scion and Lexus. Toyota also owns stake in Daihatsu and Hino, and 8.7% of Fuji Heavy Industries, manufacturer of Subaru cars. Toyota has contributed to the markets of US, Europe, Africa and specially Australia. Factories of Toyota are spread around the globe where process of production and assembling are conducted for the local markets. The manufacturing plants of Toyota are located in Japan, USA, Australia, South Africa, Turkey, United Kingdom, France, Canada, Indonesia, Poland, Brazil, most recently those in Pakistan, India, Czech Republic, Mexico, Malaysia, Argentina , Thailand, China and Venezuela.

Toyota’s lean manufacturing has enabled the company to focus on consistent design and responsive approach to production operation. The company’s workforce is self-directed and motivated by output based measures and customer oriented criteria. The concepts of just in time (JIT), Kanban and respect for employees together with expedited problem solving approach (automated error correcting) has enabled the company to pursue lean innovations. Lean manufacturing has enabled Toyota to successfully develop its production systems to include new types of designs. The principles enables Toyota to manage its value stream, identify customer value, implement a “pull” approach that ropes the flow of

Toyota Company is a pillar company in the auto mobile business, a flag of economic progress. The Toyota Company has been a core company, a unique phenomenon, which has dominated the twentieth century. However, the automobile industry, including Toyota Company has suffered a series of structural problems and has become

This assignment gives the overview of the Toyota and Volkswagen. It also explains about their supply chain relationship of those manufacturers. It also gives the advantages and disadvantages of those companies. I have also compared the strategies of Toyota and Volkswagen. I have collected some details regarding the future scope and threats for both the manufacturers. I have given some general statistics of both the companies. Then I have given some future strategies of those concerns.

This paper is about BMW, one of the best global brands in the modern 21st century (Interbrand, 2012). BMW is a brand of vehicles which is considered a symbol of quality and status among its customers (Gantriis, 2008). The brand offers variety of products ranging from motorcycles to cars. The brand is famous for high quality engines installed in the BMW vehicles. The reason of engine strength lies in the fact that the idea of BMW car manufacturing was conceived from the practice of producing aircraft engines. There was a time when BMW was only an engine manufacturer and the engines were installed in various vehicles. The success in the field of powerful engines led BMW to start its own manufacturing plant for vehicles. The production started from motorbike in 1923 (BMW, 2012) and the dawn of 1929 witnessed the first ever car produced by BMW (Wired, 2007).

Toyota is one of the world biggest vehicle manufactures. Toyota creates unique vehicles ranging from SUVs, to minivans, to sports cars and more. All Toyota vehicles are created with either combustion or hybrid engines. Toyota also creates automotive parts both for company and commercial use. Some of Toyota’s well know vehicles are the Corolla, the Lexus line, the Camry and the Land Cruiser. Toyota’s biggest competitors are Ford, GM and Honda. (1)