Toyota Aygo

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Toyota- Aygo Student:Vuk Mihajlovic Table of contents Introduction..........................................................................................................................................3 1. Toyota Aygo.....................................................................................................................................5 2. Five force analysis..........................................................................................................................10 2.1 Competitive Rivalry ..........................................................................................................11…show more content…
This paper is about Aygo, small city car, launched by Toyota in 2005. in order to satisfy customer needs. What is special about Aygo is the fact that it was an innovative product on the market, produced by using the environmentally friendly technology and at the end it was the attempt, I can say for sure, very successful one to produce such an innovative product in the cooperation with Peugeot and Citroen. Toyota Peugeot Citroen Automobile Czech (TPCA) is an IJV between Toyota Motor Corporation and PSA, Peugeot Citroen in Kolin's Czech Republic. Both companies own exactly half of the shares (50/50 JV). With this unique automobile partnership, its joint plan for the development and production of small compact vehicles and the construction of a new manufacturing factory, Toyota and PSA decided to react to the changing European customer market and to found a whole new category of small, modern and technologically advanced vehicles. In fact, both companies see growing demand for such cars in Europe and the new-platform vehicles to be built in the Czech Republic is marketed under the Toyota, Peugeot and Citroen brands. The strategy for Aygo has gone far beyond the simple reaction to the changing European market. It is a systematic and continuous way of leveraging local and global knowledge accompanied with the idea of co-creating knowledge with a variety of local and global partners. ------------------------------------------------- 1.Toyota Aygo The

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