Toyota Brand Equity

2799 WordsFeb 6, 201312 Pages
Selma Cihan BA (hons) 6th Semester ID: ………………………………………… Selma89@hotmail.de Submitted to London School of Commerce Toyota 2013 Brand Equity and its measures Table of Contents 1.0. Introduction: 1 2.0. Brand Equity: 2 2.1.0. Financial perspective: 2 Toyota Financial statement (Example 3 2.1.1. Caculating Brand Equity through discounted cash flow 3 2.2.0. Non-financial perspective: 5 2.2.1. the real and implied brand attributes 5 2.2.2. Importance of a company’s brand logo, symbol or trademark: 6 3.0. Different approaches for building brand equity 7 3.1. Cost based approaches 7 3.2. market-based approaches 8 3.3. Economic use approaches 8 3.4. Formulary approaches 8 4.0. Recommendation and The IMC plan for TOYOTA Prius 8 5.0.…show more content…
Discounted Cash flow employs the forthcoming cash flow and then discounting it reach to present value . For instance we are taking Toyota company to evaluate the brand equity by utilizing DCF analysis, There fore firstly the forthcoming cash flow earned is estimated. Then a projection of 5 years and then discounting it with fix rate that reach to present value. The free Cash flow of the Toyota from 2012 is given below. Free cash flow to equity is explain as flows of cash that are available to holder of equity once all debt and expenditure are paid to sustain the organization’s asset base. Toyota Motor Corp., free cash flow to equity (FCFE) forecast | USD $ in millions, except per share data | | | | | | | Year | Value | FCFE(t) or TV(t) | Present value at 10.51% | 0 | FCFE(0) | 7,354 | | 1 | FCFE(1) | 7,571 | 6,851 | 2 | FCFE(2) | 7,839 | 6,419 | 3 | FCFE(3) | 8,163 | 6,048 | 4 | FCFE(4) | 8,547 | 5,731 | 5 | FCFE(5) | 9,001 | 5,461 | 5 | TV(5) | 182,034 | 110,449 | Intrinsic value of 's common stock | | | 140,960 | | | | | Intrinsic value of 's common stock (per share) | | | $89.02 | Current share price | | | $93.93 | | | | | | | | | Stock Analysis on Net (www.stock-analysis-on.net) | | | Copyright © 2012 EBIT Financial Analyses Center | | | Table 2.1.1. Discounted Cash Flow of Toyota on 2012 2.2.0. Non-financial perspective: According
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