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Toyota Business Model Analysis

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TOYOTA BUSINESS MODEL ANALYSIS
INTRODUCTION
Ambitious enterprises, in order to achieve and maintain profitability, no doubt, will have to expand overseas business. In order to gain additional market share, sales, and profits, numerous companies proved that foreign markets are never a flat plain field and full of traps, it is not just an adventure. Adventurers have to confront cross-border management coordination, unions, and local consumer’s preferences over products and services, local government regulations. Most of this comes from their differences for different market environment, the legal system, and economic scale, cultural intervention. Automotive industry was born for global markets, due to lower internal cost pressures, high initial cost per unit, hindering market expansion. At the same time, the car is consumer products; the market is full of local tastes and preferences, as well as hash local government regulations since the enormous impact of this industry on the local economy. The basic idea of this paper through the concept of international business strategy, based on the present, the world's largest carmaker Toyota’s strategy in the past and present environmental background .This paper will go through the basic thinking of international business strategy concept, and focus on the current world largest automaker Toyota’s strategy, in the context of the past and ongoing environments.
BRIEF BACKGROUND OF THE WORLD AUTO INDUSTRY
Since the landmark

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