Toyota Case Study : Toyota Motor Corporation Essay

864 Words Nov 24th, 2015 4 Pages
Background
Toyota Motor Corporation is a Japanese automotive company founded by Kiichiro Toyoda. The company is the largest automaker in the world, reporting revenue of $226,950,182, and a market share of 11.8 percent. Toyota’s principal markets are Japan, North America, and Asia. The company’s core clientele consists of Baby Boomers, but they aim to shift and appeal to more demographics. Toyota’s chief competitors are Honda and Nissan, with Nissan potentially becoming its chief competitor in the future.
General Company Information
Toyota Motor Corporation was founded by Kiichiro Toyota in 1937 in Aichi, Japan. Toyota has become the largest automotive company in the world and currently sells cars in over 140 countries, employs 344,109 people, and boasts revenue in the billions (Wall Street Journal). The company’s main products are automobiles, such as sedans, coupes, and trucks; however, the company has branched out in recent years to produce sports cars, environmentally conscious hybrid cars, robotics, aerospace technology, agricultural biotechnology, and sewing machines.
Recent Performance
Toyota holds 11.8 percent of the global automotive market. As of 2015, Toyota increased revenue from $214,099,338 to $226,950,182, a six percent increase from the previous year and earnings per share increased 21.40 percent in the current year to $12.03 (Toyota). Toyota plans to expand in growing markets in Europe and continue to pursue American markets, which have steady rates of…
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