Toyota Company Analysis

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MGMT 485 FALL 2006 Table of Contents 1. About Toyota 3 1.1. Vision and Mission 3 1.2. Company history 6 2. Industry description 10 2.1. The Automotive Industry 10 2.2. Size 11 2.3. Porters Five Forces 11 2.4. Growth Potential 15 2.5. Major Competitors and Market share 17 2.6. Weighted Competitive Strength Analysis Appendix to Section 2 2.7. Auto Industry Group Map Appendix to Section 2 3. Company Description 18 3.1. Marketing 18 3.2. Research and Development 20 3.3. Production and Operations 22 3.4. Human resources 23 3.5. Finance 24 4. SWOT…show more content…
As you can see it has both aspects of a Vision and Mission statement, it presents where Toyota wants to be and also what it wants to achieve. Toyota hopes to achieve its vision through active practice of the following principles: Guiding Principles at Toyota 1. Honor the language and spirit of the law of every nation and undertake open and fair corporate activities to be a good corporate citizen of the world. 2. Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities. 3. Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities. 4. Create and develop advanced technologies and provide outstanding products and services that fulfill the needs of customers worldwide. 5. Foster a corporate culture that enhances individual creativity and teamwork value, while honoring mutual trust and respect between labor and management. 6. Pursue growth in harmony with the global community through innovative management. 7. Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits, while keeping ourselves open to new partnerships. Company History and Background Toyota motor company was founded by a man to whom creativity was anything but foreign. Kiichiro Toyoda was the beginning of
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