Toyota Competitive Advantage

Toyota is one the most storied companies in the world today, an aspect that has led to it drawing the attention of researchers, journalists and executives who are seeking to benchmark its production system that is extremely famous across the world. This is influenced by the company’s ability to outperform its competitors in terms of cost reduction, reliability, quality and market capitalization. This was exhibited by the company’s ability to replace Daimler Chyrsler as the third largest car company in North America in 2005 in terms of both sales and production.

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

or decades, Toyota’s success in the marketplace has been admired by business practitioners and executives alike. The automaker is the envy of others within the automobile industry, but the company is also considered to be the symbol of excellence in business in general. The firm has been the focus of research in academia. The power of Toyota has been attributed to its two distinct core values:

Employees: Toyota considers employees as its most important stakeholders. This stakeholder group aims for job guarantee, career future and fair employment treatments.

Then ford and GM used mass production and economies of scale while Toyota’s market was very small but focused on variety of vehicles on the same assembly line to satisfy customers. To make the operations flexible TPS was invented. It has few of its ideas from the United States. The core idea of JUST IN TIME system came from the concept of pull system used in American supermarkets. In pull system stores use to replenish each item which went low on the shelf. At Toyota every step of the manufacturing process uses Kanban cards to signal to the previous step when its parts need to be replenished. Apart from broadly defining customers to include internal and external clients, Toyota was also encouraged for systematic approach in problem solving, which became most important for continuous improvement known as KAIZEN. This way Toyota became the world’s best

Ans: Toyoda Kiichiro had established Toyota. At the point when Toyota began as a vehicles organization it at first centred on large scale manufacturing to pick up economies of scale. Be that as it may, as per Ohno Taiichi, a mechanical designer who joined Toyota around then guaranteed that large scale manufacturing makes enormous inventories that are to be put away in the distribution centre which in turns builds the stockroom upkeep cost as a tremendous measure of capital is connected with these inventories. Also there is a probability of various deformities if in the earliest reference point the machine is not set up in a fitting manner. Additionally in a large scale manufacturing framework a solitary errand is doled out to the sequential construction system specialists

Toyota has many strengths. It has a strong global position and cars manufactured by Toyota have been sold in many places in the world. It sold 9.7 million cars and trucks, and had 45.5% of the market share in Japan in 2012. It has a market share of 12.2% in North America, 13.4% in Asia and 4.3% in Europe. (Anon, 2015) Such strong global position is because of company’s high quality products and strong brand recognition with its well known environmental friendliness, durability, social responsibility, reliablility and value. Toyota also has been the most valuable auto company

Toyota Motor Corporations became the largest automobile manufacturer in the world, for the first time in 2008. Its nearly 600 subsidiary companies are involved in production of automobiles, commercial and industrial vehicles and automobile parts. Toyota industries Corporation were discovered in 1933 by Kiichiro Toyoda to manufacture and to sell the automatic looms, which the founder had invented and perfected. Since then, Toyota has promoted diversification and expanded the scope of its business

Ever since the company was founded in 1937, The TOYOTA MOTOR CORPORATION and their subsidiaries (“TOYOTA”), have continuously strived to contribute to the sustainable development of society and the earth through the manufacturing and provision of high-quality and innovative products and services. Through these continuous efforts, they have established a corporate philosophy that has been passed down from generation to generation throughout the company and which has come to be known as the “Guiding Principles at Toyota” (originally issued in 1992, revised in 1997; the “Guiding Principles”. they have also put TOYOTA’s values and methods in written form,

Toyota Motor Corporation is an extraordinary Japanese automaker organization, which is one of the best driving auto makers on the planet; it 's headquartered in Toyota, Aichi, Japan. The organization was established by Kiichiro Toyoda in 1937. The owners of the company are Japan Trustee Services Bank (9.61%), Toyota Industries Corporation (6.48%), The Master Trust Bank of Japan (5.27%), State Street Bank and Trust Company (3.72%) and Nippon Life Insurance Company (3.54%). In March 2014 the multinational organization comprised of 338,875 representatives overall and, as of November 2014, is the eleventh-biggest organization on the planet by income. The products of Toyota are Automobiles, luxury vehicles, business vehicles,

The culture of the Toyota Motor Corporation is one that has been imitated and duplicated by many other organizations. When Kilchiro Toyoda invented the company he understood that the success of the organization would ultimately be produced by the employees that provide the service. This is the reason why Toyota’s manufacturing operations are considered extremely lean. When the automobiles enter the market, they are introduced on time and on a budget that is passed on to the customers. The culture atmosphere within the organization of Toyota exudes a strong team spirit. The team spirit atmosphere allows employees from every rank to introduce changes or suggestions. The diversified approach also introduces new ideas that catapults the organization as the frontier in the automotive industry. The organization also is known to recruit and hire the smartest and brightest employees. The

By 2007, Toyota was leading its industry as the largest automotive manufacturer in the world. Operating under a strong growth strategy, their reputation for exceptional quality and high safety ratings coupled with operational efficiency promoted their competitive advantage. Furthermore, Toyota was principally the symbol of excellence and a benchmark for every other company. When examining their strategy under Porter’s model Toyota maintains a strong combined plan focusing on both cost leadership and broad differentiation. Through the process of lean daily management and just-in-time delivery Toyota led the manufacturing world with a distinguished level of efficiency. Examining their success and processes, manufacturing was transformed and Toyota was the envy of many. Additionally, through innovation Toyota actively sought differentiation as a generic tactic. Hybrid technology was successfully implemented into their Prius model vehicles and the Prius became the first, pioneering mass-produced vehicle of its kind.

Toyota organization structure has been lauded as one of the structures which are most effective and efficient and hence its excellence in the market. The Toyota team has, however, undergone through some challenges just like any other organization. Some issues within the company can be attributed to its success, and their influence is well discussed in this business report. The report will mainly concentrate on some of the Toyota company aspects which include; culture, technology, size, marketing demand and the management style and which most of them are concerned with the organizational behavior

Toyota Motor Corporation’s mission is to entice and gain clientele with esteemed merchandise and assistance and the most delightful proprietorship experience in America. (2)