Toyota Corporation

INTRODUCTION Toyota is one of the world’s best-known and most successful businesses, building cars and trucks in 27 countries for sale in more than 170 markets around the globe. Worldwide production was 9.5 million (8.5 million for Toyota and Lexus brand vehicles) in 2007, placing Toyota Motor Corporation (TMC) firmly among the world’s leading vehicle manufacturers. This result keeps it on course to achieve its ambition of becoming the world number one by the end of the decade, with a 15 per cent market share.

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Advances in environmental technology are motivating the car-manufacturing industry. Toyota Company is making advances to enhance its technology, while expanding its strategy off sustainable mobility to comprise of new technologies and products, partnerships, the urban environment, as well as, energy. By strengthening the bonds between customers, dealers and suppliers who represents the company’s driving force, Toyota is making efforts to redouble its efforts to create a new future for automobiles (Breyfogle, 12). Since its conception, the company’s unchanging mission has been to contribute to the society by designing and manufacturing

or decades, Toyota’s success in the marketplace has been admired by business practitioners and executives alike. The automaker is the envy of others within the automobile industry, but the company is also considered to be the symbol of excellence in business in general. The firm has been the focus of research in academia. The power of Toyota has been attributed to its two distinct core values:

Toyota must keep on producing vehicles that car customers want to buy. They must figure out what these buyers demand in a car. Once they tackle this then they can be successful, but if they don’t produce what they buyers want then they will not reach their goals.

“Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people. Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet our challenging goals by engaging the talent and passion of

It is crucial to analyse the economy and specific markets due to the significant role it plays on individual businesses. Toyota is an organisation that aims produce excellent quality products and to be the “most respected and admired company.” They also encourage diversity as a part of their company culture and expect employees to abide by their code of ethics. In addition, they follow four core values; “customer first”, “respect for people”, “international focus” and “continuous improvement and innovation”.

Automobile industry is a faster growing industry nowadays than any other industry. Most car manufacturers face the challenge of providing the best quality products to remain competitive to retain or regain market share during this tough economic times. Every organization has the opportunity to make more profit than their competitors do by improving delivery method and its impact on the company’s turnover. Toyota Corporation has implemented different plans and techniques to remain competitive and make profit. One of the innovative plans Toyota Corp. created is the Prius. The Prius brought about a major revolution in car manufacturing industry, and opened a place in the market

*“Toyota Service Management and Project Implementation Plan*” Report provides the complete analysis of Toyota and its Production System. The report includes the brief history about organisation and consists of a comprehensive description about Toyota Production System (TPS). Further we have analysed the Business and Marketing strategy of the Toyota and performed the “SWOT” analysis in order to understand the strengths, weaknesses of the organisation and also threats to the organisation. The information that had been gathered via various means of the overall Business functioning of Toyota has been transformed graphically into “Blueprint” that helps us to have a better picture of Toyota’s business.

Toyota has many strengths. It has a strong global position and cars manufactured by Toyota have been sold in many places in the world. It sold 9.7 million cars and trucks, and had 45.5% of the market share in Japan in 2012. It has a market share of 12.2% in North America, 13.4% in Asia and 4.3% in Europe. (Anon, 2015) Such strong global position is because of company’s high quality products and strong brand recognition with its well known environmental friendliness, durability, social responsibility, reliablility and value. Toyota also has been the most valuable auto company

The overlying mission of The Toyota Motor Corporation is to "develop and provide innovative, safe and outstanding high quality products and services that meet a wide variety of customers ' demands to enrich the lives of people around the world" (TMC, 2006). In order to ensure that each and every segment of TMC excels in this mission, a number of principles and philosophies have been outlined in order to meet the corporation objectives in the most beneficial manner,

Today, Toyota has become the largest car maker in the world leading General Motors and top selling Auto Makers. The reason behind their success is being sharp and well thought and effectively implemented strategies. It has the source of strong competitive advantages in

Its mission has not changed much in the past few years, for the current mission of Toyota can be characterized as becoming the world's leading vehicle manufacturer, which means that it expects to sell more cars than any competitors, whilst setting benchmarks on product quality and production efficiency. Toyota also aims at providing good quality cars at competitive and affordable prices in order to well establish

Toyota has segmented its customer on the basis of income, gender, lifestyle and so on, its car are designed to attract the customers on the basis of way of life, buyers’ approach. Basically company uses demographic, psychographic and behavioral strategy of segmentation to divide market place. In demographic segmentation Toyota has targeted people of upper middle category, family size, and high income group. The Toyota Camry is the example specially designed and segmented for those who have better purchasing power. The Camry has built a substantial reputation in Australia as it secures nations favorite mid-sized family car. Toyota has targeted from lower year to economy classify customers. Then

Toyota Motor Corporation’s mission is to entice and gain clientele with esteemed merchandise and assistance and the most delightful proprietorship experience in America. (2)