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The case of Toyota recall

By Daniel Opoku

Abstract Purpose: the main purpose of this study is to find out about the recalls of Toyota vehicles which lead to the death of some innocent lives. The recall was due to unintended acceleration. Toyota ultimately recalled millions of its cars for floor mat issues, brake problems and "sticky" gas pedals. Methodology: Data was collected online, by the help of some selected search engines. Information was collected from Toyota’s national website as well as other private sites. Findings/results: Most organization should seek for customers or consumer’s satisfaction rather than targeting of making high profit. Arrogance and choosing to ignore quality warnings when failures begin to happen is
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The gas pedals was too long and there is a little space between it and the floor mat. In all, there was a poorly designed floor mat Toyota began a massive recall last year worldwide to fix the problems that were attributed to faulty accelerators, floor mats getting stuck in gas pedals and brake problems in Prius hybrids. More than 8.5 million Toyota cars and trucks have been recalled. Drivers have complained of cars careering out of control at 65mph while overtaking, and negotiating roundabouts so fast that it felt like their car was on two wheels. A mechanical fault, caused by a combination of wear and cold and wet weather, Toyota believes, means that the accelerator pedal sometimes sticks down. Around 10,000 Toyota owners have so far contacted a hotline to air concerns.

Toyota was overwhelmed by massive product recalls and damage to its reputation after questions over the safety of its cars and allegations that the company did not act quickly enough once problems had been identified. The problem commenced when one duty police officer and his family back in August 2009 after their car, a Toyota Lexus, unexpectedly accelerated, crashed into another vehicle, tumbled over an embankment and burst into flames lead to the death of the man. Initial company reports identified that the car may have been fitted with the wrong floor mats, which could have slipped and entrapped the accelerator pedal. The problems began to increase for Toyota.

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