Essay on Toyota Global & Domestic Marketing

1331 WordsNov 5, 20106 Pages
Global and Domestic Marketing Toyota Motor Corporation conducts both domestic and global marketing with 51 overseas manufacturing companies in 26 countries and regions. Toyota’s vehicles are sold in more than 170 countries and regions (Toyota, 2010). This paper will identify the environmental factors that affect global and domestic marketing decisions and address how they relate to the marketing decisions by analyzing the influence of global economic interdependence and the effect of trade practices and agreements, examining the importance of demographics and physical infrastructure, analyzing the influence of cultural differences, and examine the importance of social responsibility and ethics versus legal obligations. Further…show more content…
The demographics and physical infrastructure of a country participate largely in the makeup of the magnetism to Toyota and the decision of how to structure the company’s presence and open manufacturing plants. Toyota has the ability to create jobs in an industrialized country whose manufacturing infrastructure is in place by opening production plants. In addition, in countries where their economy may be in the process of becoming industrialized, Toyota may grow with the automobile industry within the country as they move away from needed so much of the finished product imported. Another demographic consideration is the income distribution of the households. To this end Toyota is transforming to an evolutionary business model that recognizes and shifts focus to emerging markets and developing countries such as China’s immense market and India’s high-growth market. Understanding the cultural differences and backgrounds of the country is vital in assuring the marketing strategy is effective and not offensive or taboo. Consideration must be taken familiarize with the business culture for negotiations and agreements as well as the variations in the publics perception. In some countries it is a way of doing business to
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