Toyota Motor Company Analysis

Today, Toyota is the world's third largest manufacturer of automobiles in terms of both unit sales and net sales. It is also the largest Japanese automotive manufacturer, producing more than 5.5 million vehicles per year, equivalent to one every six seconds. See Appendix 1 for a list of its guiding principles. Appendix 2 depicts excerpts from the company’s 2000 annual report showing their main goals for that year. The company has 12 manufacturing plants in Japan and approximately 54 manufacturing companies in 27 countries throughout the world. These plants produce vehicles and components under the Lexus and Toyota brand names and employ about one quarter of a million people worldwide. In total Toyota vehicles are marketed and sold in more than 160 countries and regions with the automotive business, including sales and finance of the vehicles, accounting for more than 90% of the company's total sales. Appendix 3 shows worldwide sales and appendix 4 shows the models produced in North American Toyota plants. North Americanization of Toyota Since the late 1980’s Toyota had made several moves that showed their commitment to what management called the North Americanization of the company. The idea was to increase car sales in the lucrative North American market by also introducing manufacturing plants that produced parts and assembled whole vehicles for

For my project I have chosen a Toyota Motor Corporation (TMC) – an international automobile manufacturer. In addition, Toyota provides retail and wholesale financing, retail leasing and certain other financial services primarily to its dealers and their customers related to vehicles manufactured by Toyota. The major portions of Toyota 's operations on a worldwide basis are derived from the Automotive and Financial Services business segments. The Company also has an All Other segment, which includes its non-automotive business activities. The most significant of Toyota 's other operations are its information technology (IT)-related businesses and pre-fabricated housing.

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Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

Toyota is the largest automobile company in Japan and the second largest car seller in the world after General Motors. It produces approximately eight million vehicles annually, four million less than the General Motors. Toyota Company dominates the home market, with an estimate of 40% of all the vehicles being Toyotas (Ma). The company has a vast market share both in Europe and United States. It also has significant shares in other fast-growing countries in Asia. The company produces a range of vehicles that are valued for their quality, standards, reliability, design and ease of maintenance.

Toyota is the super famous brand name in the current automobile industry. Toyota refers to a Japanese company 'Toyota Motor Corporation ', was established on 28th august 1937 by Kiichiro Toyoda as an adjunct to his father 's car making company ' Toyota Industries '. Toyota is a full flexed multinational automobile company engaged in designing, assembling, manufacturing and sales of personal to commercial vehicles and its accessory parts globally. Globally it secured 338,875 employees with a capital of 397.05 billion Yen (Toyota Motor Corporation, 2014). Toyota vehicle sales had increased tremendously as a result of focusing the customer value in terms of cost and quality, over a period of 1935-2010 as shown below.

Toyota is a world leading automobile manufacturer, headquartered in Japan, but selling its vehicles throughout the entire world. The company is a notable success story within the business community due to its strategy of global expansion. As the established leaders of the American automobile industry failed to adapt their offer to the changing needs of their customers, Toyota proved able to adapt its production to the new needs, creating small size and fuel efficient engines. This situation has increased the market share of the Japanese cars in the American and global market place.

Toyota is pursuing a so-called ”glocalisation” strategy of producing where its sells in order to rapidly accelerate its global sales growth (Global Insight, 2006). Roland Berger Strategy Consultants reports that North America and Western Europe will lose 11% to 20% of their global supplier production share by the end of 2010, as automotive supplier production in Asia and Eastern Europe will soar. Meanwhile, China will attract the bulk of automotive supplier investment as its share of Asia's automotive supplier production increases by 165% by 2010. The automation industry within Korea and Japan will remain stagnant as their suppliers focus on overseas expansion (Auto Suppliers Under Pressure to Expand Globally 2006).

The manufacture of vehicles outside Japan began in 1959 with a small plant in Brazil, which was the embryo of a network of factories that spans worldwide. Toyota believes it has to locate its operations to satisfy its customers with products where customers need them. This policy is beneficial

Toyota Motor Corporation has for quite a while been seen as seventh greatest association on the planet and the second greatest Manufacturer of vehicles, with era workplaces in 28 nations around the world. Like the world third greatest creator of vehicles in unit bargains and in net arrangements, Toyota Motor Corporation has similarly made extraordinary customer relationship and gives customers the things they require. Toyota Motor Corporation Motor Company Ltd. was developed in Koromo Town, Japan in 1937 by Mr. Kiichiro Toyoda. Toyota Motor Corporation in like manner has an overall arrangement of setup and 'Creative work ' workplaces, getting a handle on the three critical auto markets of Japan, North America and Europe. Over the world, Toyota Motor Corporation joins in energetically in gathering practices stretching out from the sponsorship of informational and social ventures to all inclusive exchange and research. The association never encountered an issue or any frightful history until there was surveys of a few autos by the Toyota Motor Corporation which happened toward the end of 2009 and business of 2010. Not with standing the way that the Toyota Company is best known today for its cars, it is still in the material business and still makes customized looms, which are in a matter of seconds mechanized and electric sewing machines which are available around the globe.

Toyota Motor Corporation’s mission is to entice and gain clientele with esteemed merchandise and assistance and the most delightful proprietorship experience in America. (2)

Toyota Motor Corporation is one of the leading automakers with a huge market in the US. Toyota Company is located in Japan, and its headquarters in the U.S. are based in Torrance, California. It has more than 300,000 employees in 50 manufacturing facilities in all around the world. Toyota’s vehicles are sold in more than 170 countries. It has three major brands; Toyota, Lexus, and Scion. In 2013, Toyota’s revenue was $214.6 billion globally (Ruiz, 2014).

Toyota Motors Company is multinational Japanese automobile manufacturer, a corporation that has it 's headquartered at Toyota, Aichi. Toyota Motors are the largest world’s manufacturer of the automobiles about the data of 2013 by the number of vehicles. Toyota was also the biggest producer of the cars in 2012 and has been the first an automobile manufacturer that produced ten million vehicles per year. It is also listed the most major manufacturing company in Japan of the market capitalization and revenue. The motors industry produces its vehicles under the five viz. Toyota, Lexus, Ranz, Hino and Scion. Toyota Motors Company also has joint ventures that are Toyota Kirloskar based in India, GAC Toyota and the Sichuan

Toyota fulfills many consumer niche segments. The most prominent is the Prius and Toyota's general dedication to fuel efficiency. The

In Toyota’s luxury line, Lexus, they are still losing market share to BMW in sedan sales and in SUV sales because Toyota will quickly lose market share due to a failure to meet customer requirements. If it doesn’t find the solution for this problem, it will not be able to compete with its other competitors.