Toyota Motor Corporation Business Principle

1147 Words Dec 3rd, 2015 5 Pages
For organizations that consider utilitarianism the incorrect philosophy, moral idealism offers them the belief to do no harm. Toyota Motor Corporation business principle is “To contribute to society and the economy by producing high-quality products and services” In response to make their moral idealism a reality, they developed a five-year Environmental Plan. The organized goals and targets in the areas of energy and climate change, recycling and resource management, air quality, society help, environmental management and cooperation to bring “Harmony between man, nature and machine” (Kerin et al., pp. 107-108. 2015). The company formed a project to construct the first great car of the 21st century or G21. Akihiro Wada, an executive vice president in 1994 presented a challenge to the team: to double fuel economy inspired by the rigid California emission standards. Hiroshi Okuda, the President during the development of the Prius, was cognizant of global warming threats and stated that people and countries would no longer allow autos to damage their living environment or the Earth’s ecosystem, and the Prius embraces this fundamental idea and would contribute to Toyota’s growth in the moral dimension. In 1997 the Prius, a hybrid-electric vehicle was introduced. Proposing 100% improvement in fuel economy, and 80% enhancement in engine efficiency with less emissions than gas driven vehicle’s (Chao, Chen, Hsu, & Chen, 2008). In 2015, the automaker announced its goal to reduce…
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