Toyota Motor Corporation Has Strong Technical Development

Cole, R. E. (2011). What really happened to Toyota? MIT Sloan Management Review, 52(4), 29-35. Retrieved from http://search.proquest.com.library.capella.edu/docview/875531966?accountid=27965

Toyota is a leading company, and for over 70 years. It has been expanding business all over the world and

The interests of this stakeholder group are high quality products and services, along with attractive pricing. Toyota finding these interests through rapid transformations based on The Toyota Way and the Toyota Production System (TPS), which aim to efficiency, highest quality and fastest innovation. Thus, the enterprise’s corporate social responsibility programs properly cover the interests of customers as stakeholders.

Workers have (over the years) made millions of suggestions on how to improve the production of cars.

Toyota has many strengths. It has a strong global position and cars manufactured by Toyota have been sold in many places in the world. It sold 9.7 million cars and trucks, and had 45.5% of the market share in Japan in 2012. It has a market share of 12.2% in North America, 13.4% in Asia and 4.3% in Europe. (Anon, 2015) Such strong global position is because of company’s high quality products and strong brand recognition with its well known environmental friendliness, durability, social responsibility, reliablility and value. Toyota also has been the most valuable auto company

“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.”

What were the drivers of Toyota ‘s accelerator crisis? Why was Toyota facing a recall crisis?

Background: Toyota Motor Corporation is a vehicle manufacturing company founded in 1937 in Japan. They have since expanded to become a multinational corporation, and were the world’s largest automaker in 2016 (Schmitt, 2016).

Toyota’s business divisions encompass automotive operations along with financial and other customer services operations. Among these activities, automotive operations, which accounting for 89% of the company’s revenue in 2012 (toyota-global.com), are major segment of the business. In 2012, Toyota’s predominant markets for vehicle sales include: Japan-28%, North America-25%, Europe-11% and Asia-18% (toyota-global.com). Overall, the automobile industry is intensely competitive and highly volatile. Customers’ demand for personal vehicles is affected by many factors, including: social, political, technological and economic conditions (toyota-global.com). These factors can fluctuate the supply and demand of

Toyota Motor Company is one of the world’s leading auto manufacturers. The Company is headquartered in Japan. It employs over 172,000 workers in the United States, to include personnel at production facilities and dealers. The automaker also produces Lexus and Scion brands. The Toyota Group includes Toyota Industries and Toyota Motor Company. The Company has attained near legendary status in the industry with its speed to market capabilities, lean manufacturing programs, and groundbreaking technology. The Company’s continuous improvement production process was the trademark of its success. More than 20% of its market value has been lost due to a recall of accelerator pedals that stick. The Toyota recalls were not the largest in the history of auto manufacturing, and the Company should have handled the situation differently (Parnell, 2014).

When Toyota managers as well as its executives were interviewed, they are asked why the company was there as a business. Based on their opinion, it is evident that the company’s success is a result of motivation and consistence in their labor. In addition, they argued that the purpose of the company is not to make money. The company only makes money in order to focus on the future. The company invests in order to ensure that it continues to grow and develop in investments. According to managers and executives response, it is evident that Toyota makes money to help the community in many ways.

Executive Summary: This report provides a detailed company description of the giant automaker Toyota Motor Corporation (TMC), along with an in depth analysis and evaluation of their logistics, marketing, human resource management and international strategy. What is currently being questioned is the allowance of TMC to cross our borders and begin operations within our country. After reviewing all evidence found for and against allowing TMC to enter our nation, it was made clear that TMC provides many opportunities for economic growth and ultimately a higher standard of living. It is strongly recommended that Toyota Motor Company and all their business and operation activities be permitted and granted access to our country.

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.

The Toyota Motor Company continues to strive to be the global market leader in the automobile manufacturing industry. Over the years, Toyota has managed to remain the leader of this industry through its management structure, fuel efficient vehicle design and competitive pricing based on global market knowledge. Toyota has realized that environmentally conscious products were needed to ensure continued company (and sales) growth in the future.

main strategy for the North American market is to aim for higher sales, while raising the proportion of locally produced automobiles. Toyota Motor Corp have reached a stage where investments made over the last several years to expand production capacity are beginning to show returns and improved profitability can be expected. Toyota’s goal is to bolster local production through additional investment, and contribute to the regional economy by expanding its operations. At present, our production capacity in North America is approximately 1.25 million units (including our joint venture with GM). However, Toyota Motor Corp plan to boost this to 1.45 million units during 2003.