Toyota Motor Corporation : The World 's Leading Manufacturer Of Motor Vehicles

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Introduction Toyota Motor Corporation is an international company that is the largest producer of automobiles in Japan. Currently, the firm is the world 's second biggest motor vehicle dealer in relation to total assets, income, and benefits. The enterprise was established in 1937 as Toyoda Automatic Loom Works Limited. Since its conception, it has grown and expanded its operations to all continents. Its success is based on the nature of its products and manufacturing processes. In 2010, Toyota sold 7.24 million units worldwide (Toyota, 2010). This paper analysis its structure and the strategic management that have seen it grow rapidly to become the world 's leading manufacturer of motor vehicles. Company Overview The company was…show more content…
Consequently, it sells automobiles under the Lexus brand in Europe, Japan, and North America. Other products include limousines, sports cars, and sport-utility vehicles. On the other hand, the company has approximately 338, 875 employees with an operating capital of 397.05 billion Yen. Besides the 12 manufacturing plants in Japan, Toyota has 52 assembly lines in 27 nations across the globe. The company sells its vehicles in over 170 countries, and its stocks trade in approximately five local and two international securities exchange. The leading shareholders comprise banking institutions, insurance companies, and trustee services. Also, the main competitors against Toyota are General Motors, Honda Motors, and Ford Motors. Strategic Management The success of Toyota Company depends on the coordination capacities related to the production of car parts, assembly, store network administration, generation planning, and quality control techniques (Barney & Hesterly, 2008). With the current campaigns on an unpolluted environment, Toyota has fully embraced the production of modern fuel efficient and clean hybrid vehicles. Already, the car has launched the Prius and is working on other new efficient automobiles. Corporate Policy Toyota has a corporate policy that manages the principles behind the production system. Challenges, improvement, respect, and collaboration are the fundamental standards that form the backbone
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