Toyota Motor Corporation 's Vision

Toyota is a global multinational corporation headquartered in Japan. By revenue, it is the second largest automaker in the world after Volkswagen and the ninth largest corporation overall. Though primarily an auto company, it includes minor segments in financial services and other industries. The corporation sells vehicles in over 190 countries with more than 50 manufacturing plants in over 30 countries – half of which are in Japan.

From the mentioned above, First the company need to have a good image that it make the customer trust or believe that their company have a good product and make them awareness in company. Second when people or customer trust that the company have a good image or make a good things such as, service after payment, less of bad reputation and etc. it will become brand loyalty and it's very important for the business because they will know how many customer come to buy their product and how many people are interested their brand. In addition, it will make repeat purchasing because the customers have their mind already that Toyota company provides goods and services for

The company is engaged in designing, manufacturing, Assembly and sale of passenger cars, The company and its subsidiaries produce auto parts and related components through more than 50 Manufacturing companies in 27 countries and regions along with Japan. Toyota sells its cars through a network of Distributors in 170 countries and regions.

Toyota Company was established in the year 1937. Its main activities are the production of vehicles and sales. With its headquarters based in Japan, Toyota has employed over three hundred thousand employees. Toyota Company belongs to the motor vehicle industry where competition is tight even though Toyota is leading on the number of vehicles being sold on a daily basis. Toyota operates in 51 countries worldwide.

Toyota Motor Corporation is a company that started in its early years with humble beginnings. However, over the past 20 years or so Toyota implemented a business strategy that has marched it to the top tier of automakers around the world (Raman). Year after year, research firms have regularly posted Toyota in the upper echelon for reliability, durability, and quality (Raman). Toyota is renowned for its attention to detail, safety, and innovation for the future of automobiles. Their business model reflects this along with their obvious success over the years. Toyota Motor Corporation has become a company that other organizations should look to model themselves after in order to achieve success (Raman). Although currently a booming corporation, Toyota started out with modest beginnings.

According to Mintzberg’s configurations Toyota is seen as a Divisional Bureaucracy. The divisionalized structure has the middle line as its key part; it uses standardization of output as its prime coordinating mechanism. It also employs limited vertical decentralization. While, decision-making is decentralized at the divisional level. Therefore, there is little coordination among the separate divisions. The corporate-level personnel provide some coordination. As a result, each division itself is relatively centralized and tends to resemble a machine bureaucracy.

Consequently, it sells automobiles under the Lexus brand in Europe, Japan, and North America. Other products include limousines, sports cars, and sport-utility vehicles. On the other hand, the company has approximately 338, 875 employees with an operating capital of 397.05 billion Yen.

Toyota Motor Corporation is one of the leading automakers with a huge market in the US. Toyota Company is located in Japan, and its headquarters in the U.S. are based in Torrance, California. It has more than 300,000 employees in 50 manufacturing facilities in all around the world. Toyota’s vehicles are sold in more than 170 countries. It has three major brands; Toyota, Lexus, and Scion. In 2013, Toyota’s revenue was $214.6 billion globally (Ruiz, 2014).

Toyota’s purpose is to create a more prosperous society through car manufacturing. (Hiroshu, 2003). The company’s goal is to achieve a stable and long- term growth in the future. A company makes customer happy that they chose Toyota is Toyota’s goal towards 2020, it will be the guidelines of their centralized

Toyota Motor Corporation is one of the Japanese automotive manufacturer that headquartered in Toyota, Aichi, Japan. The history of Toyota began in 1933 with the company being a division of Toyoda Automatic Loom Works devoted to the production of automobile under the direction of Kiichiro Toyoda, the founder’s son. Toyota Motor Corporation have use code of conduct, corporate social responsibility and sustainability policies for their firm daily operations.

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

Toyota also has a strong portfolio of prestigious brands such as Prius, Camry, Toyota, Lexus, Corolla, Land cruiser, Hilux and other brands. In fact, the annual Brands Top 100 ranked Toyota a leading brand. This strong branding and market position allows Toyota to market its product with premium prices and high profit margins.

The Toyota Corporation has a unique business philosophy, even in the hard times of the economy they stand up and out for their employees and their business processes. Toyota’s mission statement is "To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America" (Toyota.com, 2011). They have exceeded in their mission to do this as well as in their vision to be the most successful and respected car company in America. In this document we will discussion in detail the business goals and objectives of the Toyota Corporation which fall under their philosophy also known as the “Toyota Way”. We will also explain our marketing

Toyota Motor Corporation (TMC) is a Japanese multinational company that manufactures cars, buses, trucks and robots, with its global office located in Japan. It is the largest car manufacturer in Asia and the second largest producer [1]. It was established in 1937 by Sakichi Toyoda, and in 1938 developed their first vehicle production line [2].

Toyota Motor Corporation and its subsidiaries engage in the production of automobiles Japan. The company operates in three segments: Automotive Operations, Financial Service Operations, and Other Operations. The Automotive Operations segment designs, manufactures, assembles, and sells cars, recreational and sport-utility vehicles, minivans and trucks, and related parts and accessories. The Financial Services Operations segment primarily provides finance to dealers and their customers for the purchase or lease of Toyota vehicles. This segment also provides retail financing, retail leasing, wholesale financing and insurance, credit cards, and mortgage loans. The Other Operations segment