Toyota Motor Sales, U.s. Essay

Overview: The Toyota Production System has long been hailed and admired as the source of Toyota’s outstanding performance as a manufacturer. TPS aims to eliminate waste, reduce defects and maximize flow. TPS aims to increase efficiency and productivity by employing a unique production system that cuts costs through continuous improvement. Long term goal is to yield sharp reductions in product development and manufacturing lead times. Toyota want to be the industry best and they stand behind their culture to share the wealth of how they do it.

The automotive industry as one of the world 's most vital economic sectors by revenue covers a wide range of businesses involved in the design, development, marketing, production, and selling of motor vehicles. A large proportion of this industry is focused on agriculture, especially farm machinery. Although quite often people consider farming as an old fashioned, hardworking profession, owing to the technologically advanced practices farmers invest much less effort and produce much more in the 21st Century (Wang, 2010).

For more than 50 years, Toyota Motor Corporation has been one of the world’s leading manufacturers of motor vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile, 2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe, and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership, innovation,

The United States recession (which lead to a world recession), began in 1997 and significantly impacted the United States automobile industry during the recession period. The United States automobile industry is still reeling from the effects of the recession throughout the period of economic recovery that continues today. According to Chu and Su, “In this credit-driven recession, one of the hardest hit sectors was the automotive industry, along with the housing and financial markets. Chrysler and General Motors were pushed into bankruptcy; and 276,000 jobs in the automobile and parts industry were destroyed, a whopping 36 percent of the total employment in the sector”.

In 1994 Toyota was the world’s third largest seller of vehicles (at 4,580,000 units), following GM (at 8,420,000 units) and Ford (at 6,800,000 units) respectively. TMC’s Total Market Share and Total Retail Sales in 1994 are as follow:

The owner and founder of Toyota is Sakichi Toyoda is born 1867, and In 1890 he invented the Toyoda wooden hand loom, Sakichi Toyoda in 1896 invented the power Loom, invents the circular Loom and in 1924 Sakichi Toyoda, invents toyoda Automatic Loom, Type G with Non- Stop shuttle-change motion, In 1926 Toyoda Automatic Loom Works, LTD now become Toyota Industries Corporation and established to manufacture and market Automatic Loom invented by Sakichi Toyota.

Promotion can get more profit and increase the product value. In order to motivate consumers to purchase Toyota product, Toyota use the promotion method to inform, persuades and remind potential customer, stakeholders and the broader public respond on their product. Toyota also successfully integrates its many communicates channels in the process of development and sustain brand identity and equity. Those are the strategies apply by Toyota in two different countries which are Malaysia and US:

Throughout evaluation surveys by the consumers, Toyota has always configured the customers love their product because they deliver the reliability in their cars. Even after taking a setback like recalls on some of Toyota’s products, there still has been no hindrance in its sales and it has come back to after fixing all the glitches. Another reason behind Toyota success is that is focused on achieving a long-term business of their customer and it is also committed to delivering the best for the environment. Further in this paper will be discussed the specific primary and secondary markets Toyota targets and also what groups are targeted the most.

Toyota is the third largest automotive producer. Toyota Motor Corporation’s headquarter is located in National Customer Centre in Palmerston North. Addition to that, the company has a Port of Entry service and a Corporate Sales Office situated in Auckland, and a Signature Class refurbishment plant in Thames. The company directly provides employment to 234 people. Toyota New Zealand sells new Toyota, Lexus and Daihatsu vehicles and also used vehicles, parts and service. Finance and insurance products are also given by Toyota Financial Services. Toyota New Zealand delivers these products and services to consumers mainly through the Toyota dealer network on a wholesale basis, although the organisation also sells directly to larger national fleets.

Both Ford and GM completely abide by NYSE corporate governance standards, as they are domestic US companies. Ford and GM are required to strictly follow NYSE corporate governance standards. Toyota is permitted to follow certain corporate governance practices complying with Japanese laws and regulations, the NYSE has ruled that Toyota is exempt from certain NYSE corporate governance requirements. A significant difference in Toyota’s corporate governance structure is that the company currently does not have any directors that can be deemed as independent directors. Another major difference is that unlike domestic US companies Toyota is not required to have shareholder approval of equity compensation plans,

Toyota Motor Corporation Australia (Toyota, Australia) which deals with a wide range of car segments has manufactured the Prius Car in the automotive industry which is one of the best hybrid synergy drive in today business environment. And provide a competitive advantage to other business by achieving and environmental friendly car and providing the best efficient fuel system.

The American Auto Industry has evolved for many decades with pioneers such as Ford Motor Company. The United States Auto Industry was once upon a time a global leader in the automotive industry but due to knowledge and skills acquisition by other automobile manufacturers such as Toyota, the once American Auto Industry leadership has been surpassed. I will give discuss this following paragraphs.

The longstanding reputation of Toyota as the best car manufacturers in the world was questioned in 2009 August when a California Highway Patrol Officer known as Mark Saylor who was off-duty together with his family met a fatal accident. The patrol office call 911 from his Lexus as the car gas pedal became stuck and made the car to accelerate over 100 mph in Highway 125 in San Diego. According to 911 tape recording, the officer final word was for the family to hold on and pray as the Lexus crashed into another car. This accident led to the death of all four passengers which became a public relation disaster for Toyota Motor Corporation. Since the fatal crash of a Lexus, Toyota vehicle have become exposed with a number of

The company was founded by Kiichiro Toyoda in 1937 as a spinoff from his father's company Toyota Industries to create automobiles. Three years earlier, in 1934, while still a department of Toyota Industries, it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA. Toyota Motor Corporation group companies are Toyota (including the Scion brand), Lexus, Daihatsu, and Hino Motors, along with several "nonautomotive" companies. TMC is part of the Toyota Group, one of the largest conglomerates in the world.

Evaluate TMS’s system of measuring, evaluating, and rewarding the performances of the regional general managers. Be sure to identify the key issues related to managerial authority and financial responsibility.