Toyota Prius Case

Toyota motor products include; Hybrid, Plug-in Hybrid, Cars, MPVS/Vans, SUVs, Fuel Cell and Commercials. The strategy Toyota uses for marketing is mostly to showcase its different range of vehicles to the market as they also get inspired through the same to manufacture better vehicles. With this method both the clientele and the company benefit from each other.

Macro environment are the external and uncontrollable factors that influence an organization’s decision making and affects its performance and strategies.

* Toyota’s Camry and Corolla have been the top-selling cars in their respected categories; in the past eight out of nine years. Also, Toyota produces the globe’s best selling hybrid car, the Prius – which by 2010 had surpassed two million sales worldwide.

IV. According to Toyota Motor Corp. a hybrid system combines different power sources to maximize each

Hybrids are deservingly known for their fuel economy, a 2016 Prius c can get up to 50 MPG (FuelEconomy.gov, US Department of Energy). They are also known for being kind to the environment: Toyota advertises the Prius c, as seen below, as an “everyday eco fun sized for the city” on their website (Toyota, toyota.com/priusc). In Kia’s Super Bowl LI commercial for their new hybrid crossover, the Niro, they use the tagline: “it’s hard to be an eco warrior, but it’s easy to drive like one.” Hybrid owners agree with this; they can be seen driving around with proud smiles on their faces, knowing that they are saving the earth. But they have likely done little research, because

The main issue on Hybrid vehicles was that most of consumers did not believe it as a real car. Overtime, Toyota succeeded to convince the automobile buyers that Toyota Prius is a real, usable and efficient hybrid car.

Should the new Toyota president accelerate the launch scheduled for the Toyota Prius? The plan to introduce the car “at the end of 1998 with expected production of 1000 units per month…” (Reinhardt, Yao & Egawa, 2006) is an extremely aggressive and ambitious goal; but, is it in TMC’s best interest to speed up the planned launch? There is no doubt that the new president (Hiroshi Okuda) is under extreme pressure to compete in a global market, he believes the company should radically alter its image to attract new customers and gain a competitive advantage while systematically facilitating environmentally-socially responsible practices. It may very well be that TMC should push for a faster

Toyota introduced the first modern production hybrid vehicle, the Prius in Japan in 1997, and Toyota and Honda introduced hybrids to the US in 1999 and 2000. Both manufacturers use the same hybrid powertrain design, an input power-split system.

The natural environment such as our main natural resource for fueling our vehicles, oil, has aided in the increased sales of the Toyota Prius. Since gas prices increased in 2008, a fuel efficient car such as the Prius is economically and environmentally friendly. Toyota created the hybrid that “combines a gas engine with an electric motor” using less gas than the usual sedan. (Kotler & Armstrong, Principles of Marketing, 2010)

G. According to US News, the 2016 Toyota Prius was ranked #9 in compact cars, #5 in hybrid and electric cars, #8 in hatchbacks, and #10 in small cars (“2016 Toyota Prius | U.S. News & world report,” n.d.). It retails between $24,200 and $30,000 which is considered a compact car. “The Toyota Motor Corporation is a multinational corporation and now the world 's largest automaker in terms of sales, net worth, revenue, and profit according to Fortune Global 500. Toyota is positioned in the moderately low-price, high volume market” (“Strategic analysis of Toyota motor corporation,” 2003). They did move more into the higher-priced market with the Lexus brand and worked to fill the need for electric vehicles with the Toyota Prius. The company is diversified in various markets within the automobile industry and are able to branch out in several directions.

Toyota is a car manufacturer established in 1937. It is a well-known worldwide company due to their persistence in making affordable cars. As one of the biggest car manufacturer in the world, there have been mass controversial environmental topics floating around. Some people perceive Toyota has significant contribution in promoting better environment. However, some people do not agree with it. In 1992, there was a significant change of their responsibility to the environments. Toyota Earth Charter was introduced regarding the policies for better environment. The vision for this charter is ‘respect for the planet’ and it aims to improve the global average fuel efficiency by 25% in 2015.

Macro environment consist of those major external and uncontrollable factors that influence an organization's decision making, and affect its performance and strategies.

Toyota also has a strong portfolio of prestigious brands such as Prius, Camry, Toyota, Lexus, Corolla, Land cruiser, Hilux and other brands. In fact, the annual Brands Top 100 ranked Toyota a leading brand. This strong branding and market position allows Toyota to market its product with premium prices and high profit margins.

Thus far, our product strategy of successively expanding our model range, from smaller cars to luxury sedans, full-sized pickup trucks, large SUVs, and crossover vehicles has proved successful. In a bid to further extend our customer base, we have established the Scion marketing group, which will develop a range of vehicles targeting young, first-time car buyers. With respect to environmental issues, Toyota’s hybrid automobile Prius, which was introduced to the North American market in 2000, has been extremely well received and development is under way to launch our next-generation hybrid car. The Company intends to

Toyota has always stressed the importance of environmental care and the reliability on their safe and quality cars. Since 1992 adopted a set of Guiding Principles, focused on “providing clean and safe products