Toyota Prius

The 1920 's were a time where North America became modernized. Whether it was the music, the culture or the growth in technology, this time era is known to most people as the point where America advanced itself to become a world renowned country. An advancement that will be focused on is the Ford Model T. During this time owning a car was a symbol of wealth. Henry Ford, the creator of the Model T, made a system that revolutionized the automobile industry as we know it today. Henry Ford made it possible for people with an average income to own a motor vehicle by creating the assembly line and the theory of mass production. "The horse, which had been the chief means of land transportation for 3,500 years, had given way to the automobile, and

* Toyota’s Camry and Corolla have been the top-selling cars in their respected categories; in the past eight out of nine years. Also, Toyota produces the globe’s best selling hybrid car, the Prius – which by 2010 had surpassed two million sales worldwide.

III. When you think of a hybrid vehicle, you may find yourself thinking Toyota Prius.

Ford Focus is a compact car that saw its appearance as a second generation car in 1999. Considered the oldest economy car, the 2007 Ford Focus is seen as being several steps behind in interior design, safety features and the overall quality. However, what still makes it acceptable to many commuters and budget-minded enthusiasts is the wide variety in body styles that are available for it and the fun-to-drive character that is exhibited by this car. The 2007 Ford Focus has a number of pros that make it a car worth purchasing. These include responsive steering, simple controls, plush ride quality and comfortable seats both in the front and rear. In addition to this, it comes in four body styles giving you a fairly good list of choices.

The 1962 Chevrolet Impala was part of the third generation of Impalas from General Motors. These vehicles were given wraparound rear windows that allowed for great views while traveling down the road. These cars became sought out by collectors and can be found at most car shows. If you are restoring your Impala, you may need to upgrade the weatherstripping. H&H Classic can help you with your restoration project.

Hybrids are deservingly known for their fuel economy, a 2016 Prius c can get up to 50 MPG (FuelEconomy.gov, US Department of Energy). They are also known for being kind to the environment: Toyota advertises the Prius c, as seen below, as an “everyday eco fun sized for the city” on their website (Toyota, toyota.com/priusc). In Kia’s Super Bowl LI commercial for their new hybrid crossover, the Niro, they use the tagline: “it’s hard to be an eco warrior, but it’s easy to drive like one.” Hybrid owners agree with this; they can be seen driving around with proud smiles on their faces, knowing that they are saving the earth. But they have likely done little research, because

The introduction of Toyota Prius was not just a short term goal. Toyota had much broader goals.

Should the new Toyota president accelerate the launch scheduled for the Toyota Prius? The plan to introduce the car “at the end of 1998 with expected production of 1000 units per month…” (Reinhardt, Yao & Egawa, 2006) is an extremely aggressive and ambitious goal; but, is it in TMC’s best interest to speed up the planned launch? There is no doubt that the new president (Hiroshi Okuda) is under extreme pressure to compete in a global market, he believes the company should radically alter its image to attract new customers and gain a competitive advantage while systematically facilitating environmentally-socially responsible practices. It may very well be that TMC should push for a faster

In 1992, Ford Motor Company decided to produce a world car, that is, a car that would be produced and sold internationally with little variation in the vehicle between markets. This world car was named the Ford Contour and Mercury Mystique for the North American market and the Ford Mondeo for the European Market. All of these models were built with a 90% similarity due to body design differences, local conditions and mandates.

Toyota’s disaster management team mission is to “maintain the optimum state of disaster preparedness through planning, preparation, training and exercise.”

The reason of the increasing sales is increasing sales of Buick, Chevrolet, and Cadillac. The target of 2 million car sales is achieved according to GM website as of November 2010. (GM fact sheet, GM website 2010)

4. Technological environment has also increase the sales of the Prius. With its advance technology and many features has impressed the world of the technology buff as well as the modern customer who wants practical but affordable. (Kotler & Armstrong, Principles of Marketing, 2010) Toyota is aware that the technology wave is a spectacular movement that shapes our marketing environment today and uses this to their advantage by incorporating affordable luxury in the Toyota Prius.

G. According to US News, the 2016 Toyota Prius was ranked #9 in compact cars, #5 in hybrid and electric cars, #8 in hatchbacks, and #10 in small cars (“2016 Toyota Prius | U.S. News & world report,” n.d.). It retails between $24,200 and $30,000 which is considered a compact car. “The Toyota Motor Corporation is a multinational corporation and now the world 's largest automaker in terms of sales, net worth, revenue, and profit according to Fortune Global 500. Toyota is positioned in the moderately low-price, high volume market” (“Strategic analysis of Toyota motor corporation,” 2003). They did move more into the higher-priced market with the Lexus brand and worked to fill the need for electric vehicles with the Toyota Prius. The company is diversified in various markets within the automobile industry and are able to branch out in several directions.

main strategy for the North American market is to aim for higher sales, while raising the proportion of locally produced automobiles. Toyota Motor Corp have reached a stage where investments made over the last several years to expand production capacity are beginning to show returns and improved profitability can be expected. Toyota’s goal is to bolster local production through additional investment, and contribute to the regional economy by expanding its operations. At present, our production capacity in North America is approximately 1.25 million units (including our joint venture with GM). However, Toyota Motor Corp plan to boost this to 1.45 million units during 2003.

Consumers are currently looking for better gas mileage and performance in cars that they buy. Honda’s hybrid cars has very good gas mileage, however, they do not have as good performance as petrol cars. This means that even though Honda’s hybrids are appealing due to their gas mileage, consumer may still stick to petrol cars because of the better performance. Honda will need to develop better technology to satisfy consumer wants.