Toyota Prius Hybrid Marketing Plan

However, a hybrid has an advanced computer system and your mechanic practically needs a degree in computer engineering to work on one. As a result, when something goes wrong, the hybrid owner can only take the vehicle to a dealership that specifically sells that particular make and model. There is no way that your local could handle a hybrid’s computer system. These two factors, the initial purchase price and future repair costs, make a hybrid a less attractive purchase than a gasoline powered vehicle.

As a result, consumer is forced to pay for the battery pack which costs around $4,000 from their pocket, not manufactures’. When the battery pack is replaced, despite of good fuel economy, it costs more to own hybrid than conventional vehicle.

The second largest source of greenhouse gas emissions in the United States is related to transportation, the burning of oil to produce energy in a combustion motor. The combustion process inside of engines is what produces the carbon matter that is emitted into the air through the exhaust system on gas-powered vehicles. Gas-powered transportation is accountable for 24 percent of the global carbon emissions; this should not come as much of a surprise given the amount of urban sprawl that is being seen in the United States and across the globe. In the past decade, the Environmental Protection Agency, the United States government, and major car manufacturers have been working in conjunction to find ways to provide a “greener” form of transportation (EPA, 2011). This has included testing the use of hydropower, ethanol, natural gas, biodiesel, and electricity as a means of powering vehicles, which has led to the introduction of hybrid vehicles. Hybrid vehicles run on electricity and gasoline, the byproduct of oil that is generally used in the engine combustion process of vehicles (U.S. Department of

White’s main points relate to the automotive revolution. Environmentalists want car companies to determine how to make alternatives to the regular petroleum-fueled engine. White explains alternative methods that could persuade the automotive industry to go green, such as using ethanol or other biofuels to power one’s car (332). However, while explaining

There has been lots of controversy on whether hybrid vehicles are environmentally better than gas vehicles. In this new age of technology and vast growth of human population, there would have to be ways to make driving environmentally healthy considering the fact that millions of people drive(Goffman, “Electric Car Batteries Could Provide Energy for the Smart Grid”). Hybrid cars use clean electric , while gas powered cars use harmful polluting fossil fuels. For the most part, to make sure that this world becomes cleaner, hybrid cars will definitely need to be used in the future. Hybrid cars are environmentally better than gas cars.

Some people have also adopted the hybrid car trend, although many people think hybrid cars help the environment as well. Hybrid cars still uses some form of a gasoline when it is being used, thus creating carbon dioxide emissions. Whereas, the electric vehicle produces no emissions.

Thesis statement: it is hypothesized that compared with the gas powered vehicles, hybrids offer more benefits in maintenance, are cost-effective, and most importantly environmental-friendly.

While new trucks and cars emit about 90 percent fewer pollutants than they did 30 years ago total annual vehicle miles driven have increased by more than 140 percent since 1970 and are expected to increase another 25 percent by 2010. The emission reductions from individual vehicles have not adequately kept pace with the increase in miles driven. As a result cars and trucks are still the largest single

Hybrids are deservingly known for their fuel economy, a 2016 Prius c can get up to 50 MPG (FuelEconomy.gov, US Department of Energy). They are also known for being kind to the environment: Toyota advertises the Prius c, as seen below, as an “everyday eco fun sized for the city” on their website (Toyota, toyota.com/priusc). In Kia’s Super Bowl LI commercial for their new hybrid crossover, the Niro, they use the tagline: “it’s hard to be an eco warrior, but it’s easy to drive like one.” Hybrid owners agree with this; they can be seen driving around with proud smiles on their faces, knowing that they are saving the earth. But they have likely done little research, because

With billions of dollars invested and hundreds of thousands of Americans employed (Department of Commerce, n.d.), the automobile industry has a vast influence in the United States. Since the time Henry Ford developed the assembly line production (Statista, n.d.) the industry has grown into a global market with no signs of slowing down. Top car companies are constantly searching for new innovations to set them apart from their competitors. Among those companies is Volkswagen (VW). A company which strides in emissions and fuel efficiency turned, not only to be false, but caused a severe amount of damage (Ewing, 2016).

Makers of the hybrid cars need to evaluate the prices of other cars that are comparable and base its prices upon those results. Also, creating a bigger selection of hybrids to choose from would also be a plus. Therefore, if there is a big selection of these cars,

A number of hybrid vehicles have been built and tested since 1980. Some of these vehicles have impressed analysts with their performance and low levels of exhaust and petroleum consumption. Interest in hybrid vehicles jumped in late 1993 with the announcement of funding for

The natural environment such as our main natural resource for fueling our vehicles, oil, has aided in the increased sales of the Toyota Prius. Since gas prices increased in 2008, a fuel efficient car such as the Prius is economically and environmentally friendly. Toyota created the hybrid that “combines a gas engine with an electric motor” using less gas than the usual sedan. (Kotler & Armstrong, Principles of Marketing, 2010)

Figures of different hybrid models will also be included as well as a table comparing the costs of various hybrids to traditionally fuelled cars. This will help the audience get a sense of the price ranges for hybrid vehicles before they go out and decide to buy one. Finally, a table dealing with the performance specs of hybrids will be added to emphasize certain limitations with these models.

Consumers are currently looking for better gas mileage and performance in cars that they buy. Honda’s hybrid cars has very good gas mileage, however, they do not have as good performance as petrol cars. This means that even though Honda’s hybrids are appealing due to their gas mileage, consumer may still stick to petrol cars because of the better performance. Honda will need to develop better technology to satisfy consumer wants.