Toyota Strategy Analysis

Toyota Motors Company is multinational Japanese vehicle producer, an enterprise that has it 's headquartered at Toyota, Aichi. Toyota Motors are the biggest world 's producer of the autos about the statistics of 2013 by the quantity of vehicles. Toyota was additionally the greatest maker of the autos in 2012 and has been the initial a car producer that delivered ten million vehicles for each year. It is likewise recorded the most significant assembling organization in Japan of the market capitalization and income. The engines business delivers its vehicles

Toyota is the world’s largest car manufacturer beating out Volkswagen, BMW and Daimler. They had double digit gains in April of 2014 delivering an impressive 13.3 percent more automobiles than April of the previous year. Despite the recall debacle that happened, they have been able to hold the No. 1 spot this year (Le, 2014). Toyota has numerous comparative benefits over their competition. They have a solid working model that produces high margins, a strong international brand that is known for quality and a business model that permits them to produce multiple car models for a very low amount of money while doing it at a fast pace and producing the best quality.

Seventy-eight years ago Kiichiro Toyoda has founding Toyota Motor Corporation and the automotive manufacturer has become one of the powerful manufacturer company around the world. In the motor industry, Toyota has make into 100 “Most Admired” list of companies in the world on the Fortune Magazine in 2016 (Szczesny, 2016).

Toyota Motor Corporation (TOYOTA) is one of biggest automaker in the world. Main products are a passenger car, truck, bus, RV etc. The company headquartered in Toyota, Aichi, Japan which employed 300,734 people worldwide and was the third largest automobile manufacture in 2011 by production behind General Motors and Volkswagen Group. Toyota is the eighth largest company in the world by revenue (around 200 billion USD) in 2011. The company reported it had manufactured its 200million cars in 2012.

Toyota Motor Corporation is one of the most important automaker that has been operational since 1973, based in Japan. The company has gone global and their operations are massive such that it trades in the New York Stock Exchange (NYSE). The company started as a department of the human resources that used to employ 317,734, before it become the biggest automobile due to the huge production that it used to make from the huge labour. It was until the operations were now very stable that the automaker became globally known and being the largest conglomerate in the world. Toyota was able to attain a high number of customers who were

Toyota is a global multinational corporation headquartered in Japan. By revenue, it is the second largest automaker in the world after Volkswagen and the ninth largest corporation overall. Though primarily an auto company, it includes minor segments in financial services and other industries. The corporation sells vehicles in over 190 countries with more than 50 manufacturing plants in over 30 countries – half of which are in Japan.

Nowadays, due to globalization, local markets have strongly expanded and became part of global markets, which lead to a strong increase in competition between organizations. They now do not only have to compete with other local organizations, but with organizations globally. This makes it necessary for organizations to keep up with the increasing speed of innovation. In order to deal with the increasing global competition, one must distinguish him by taking the importance of diversification seriously and be aware of the importance of creating a strong identity. The famous British psychologist Edward de Bono once said:

Toyota has various global branch offices in the world and it supports the company by having a strong market position. Toyota’s markets for two most recognized brands Lexus and Toyota and could be considered as great market share in different regions such as in North America, in Asia excluding Japan, in Europe, in China, and etc. This helps Toyota have a better competitive advantages and opportunities of growing in global marketplace. Toyota also concentrates on Research & Development in the global facilities in order to enhance quality of service and product functionality, thus increasing product safety. A good strength is based on the innovation of current products, development of new products and manufacturing process. This strength supports Toyota in incorporating modern attributes such as technology to current range of products and other related fields, maintaining technical and innovative leadership in its automotive

Toyota Motor Corporation is a Japanese automobile manufacturing company which was founded in 1937 by Kiichiro Toyoda from his father’s spinning and weaving company. The company rises after post war era and became the world’s largest automobile manufacturer in 2012 beating General motors and Volkswagen behind and is by revenue it stands at twelfth place. Toyota group presently consist of 15 companies involved in design, manufacture, and sales of all classes of automobiles and their parts, also steel manufacturing, and textile machine production. With more than 3 lakh employees, revenue around $210 billion and presence all across the globe with 14 overseas manufacturing facilities Toyota is competing to sustain the leadership position in the sector.

Toyota has many strengths. It has a strong global position and cars manufactured by Toyota have been sold in many places in the world. It sold 9.7 million cars and trucks, and had 45.5% of the market share in Japan in 2012. It has a market share of 12.2% in North America, 13.4% in Asia and 4.3% in Europe. (Anon, 2015) Such strong global position is because of company’s high quality products and strong brand recognition with its well known environmental friendliness, durability, social responsibility, reliablility and value. Toyota also has been the most valuable auto company

Environment factors:  The exhaustion of fossil energy sources has placed an enormous pressure on Toyota in developing replacement or hybrid engines. According to the forecast of trustworthy organization, oil sources will be exhausted in the next 50 years, gas in 60 to 70 years.  Disasters has significantly influenced on automotive industry due to revenue and performance loss caused by them.  Environment pollution rate should be involved in investment decision making procedures of car manufacturing companies since it can move the taxation, tariff and policies of governments. Legal factors:  Automotive industry is subject to various rules and regulations as well as legislation. The legislation covers areas like competition law, consumer protection and taxation, intellectual

The Toyota Corporation has a unique business philosophy, even in the hard times of the economy they stand up and out for their employees and their business processes. Toyota’s mission statement is "To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America" (Toyota.com, 2011). They have exceeded in their mission to do this as well as in their vision to be the most successful and respected car company in America. In this document we will discussion in detail the business goals and objectives of the Toyota Corporation which fall under their philosophy also known as the “Toyota Way”. We will also explain our marketing

Toyota Motor Corporation is a Japanese multinational corporation. It is currently the world's largest automaker.

We will start the external analysis with the PESTEL analysis of the automotive sector followed by the Porter’s five forces analysis and we will end by having a look at the key competitors and competitor pricing.

Toyota is a key player in global automotive market. Its structure constitutes if various production plants in different locations and a very strong branding which helps it capture a major market share. Like other enterprises, Toyota has several strengths and weakness which makes it what it is now. Toyota heavily invests in Research and development which helps it come up reputable product line which is spread out throughout the world because of its strengthening global distribution network however its recent product recalling, loose grip in key geographic areas and wrong allocation of resources shows that even a strong brand like Toyota has its weaknesses.