Toyota 's Supply Chain System Essay

2115 WordsMay 7, 20159 Pages
The Toyota Motor Corporation was founded in Japan in 1937 by Kiichiro Toyoda (Abdulmalek & Rajgopal, 2007, p. 225). It was an offshoot of his father’s company, Toyota Industries, and Kiichiro purposed it to create automobiles. Today, Toyota is involved in designing, manufacturing and assembling motor vehicles for sale around the globe. As of March 31st, 2014, Toyota had 338,875 employees from all around the world (Toyota, 2015). Some of Toyota’s most popular brands are the Lexus series, Prius, Camry, Noah and the Corolla (Toyota, 2015). It is currently the most valuable automotive brand in the world, and in October 2014, it was ranked the best automotive brand worldwide for the 11th year in a row. This paper aims will explore the motor vehicle industry as it is today, the rise of Toyota as an international brand with respect to how it penetrated the American market, a detailed look at Toyota’s supply chain system and the role it had to play in its success, the Toyota Learning Principles, and the v4L Framework, the biggest competitors it faces in today’s industry and conclude with how it gives back to the community. The automotive industry as it is today is the home of numerous competing brands. Some of these dominant brands include Mercedes, Volkswagen, BMW, Subaru and Nissan, with a vast array of motor vehicles for different uses. Automotive manufacturers faced rough business conditions in final four years of the first decade of the 2000’s due to the sharp increase in fuel

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